Naming isn’t just about coming up with a word. It’s part of your brand strategy and the foundation of clear positioning.
Your brand name is how people will remember, recognize, and talk about your business.
A strong name should be:
easy to communicate, simple to read and remember, legally protectable (to avoid copycats), commercially successful — meaning it builds popularity and trust.
What matters most: no confusion in pronunciation or spelling, available domain name, works seamlessly in digital communication.
Complex or awkward names are a red flag.
The simpler and sharper — the better. But simplicity doesn’t mean random. It’s the result of insight, research, and creative precision.
