{"id":12599,"date":"2020-09-23T22:26:30","date_gmt":"2020-09-23T19:26:30","guid":{"rendered":"https:\/\/intsign.co\/?page_id=12599"},"modified":"2025-08-13T15:24:28","modified_gmt":"2025-08-13T12:24:28","slug":"brand-strategy","status":"publish","type":"page","link":"https:\/\/intsign.co\/en\/brand-strategy\/","title":{"rendered":"Brand Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12599\" class=\"elementor elementor-12599\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5ca3a2 e-con-full e-flex e-con e-parent\" data-id=\"d5ca3a2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-333e68f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"333e68f\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e612ec9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e612ec9\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47575c7 elementor-widget elementor-widget-text-editor\" data-id=\"47575c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The brand strategy is a holistic vision of the brand\u2019s further development, starting from the bare idea, concept, target audience definition, unique selling proposition and ending with the uniqueness of the product you bring to the market.<\/p>\n<p>When the strategy is ready, it explains what your project will be like, for whom, and most importantly, exactly how it will communicate with your audience.<\/p>\n<p>The most challenging but crucial part of brand strategy is its practical implementation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9efcbb0 e-con-full e-flex e-con e-parent\" data-id=\"9efcbb0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2e10151 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2e10151\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:1}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-664d91a elementor-widget elementor-widget-heading\" data-id=\"664d91a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><img decoding=\"async\" class=\"wp-image-17872\" style=\"height: 20px;display:inline;vertical-align:text-top\" src=\"https:\/\/intsign.co\/wp-content\/uploads\/2022\/07\/Relevance.svg\" alt=\"\" title=\"\">  Concept<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-131fc6b elementor-widget elementor-widget-text-editor\" data-id=\"131fc6b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The concept describes a strong idea behind your brand. It helps to determine what customers\u2019 needs the product solves and what its uniqueness and novelty are.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdbfb91 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fdbfb91\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:2}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57967f7 elementor-widget elementor-widget-heading\" data-id=\"57967f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><img decoding=\"async\" class=\"wp-image-17872\" style=\"height: 20px;display:inline;vertical-align:text-top\" src=\"https:\/\/intsign.co\/wp-content\/uploads\/2022\/07\/Funk.svg\" alt=\"\" title=\"\">   Brand Platform<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f5a73 elementor-widget elementor-widget-text-editor\" data-id=\"31f5a73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"894\" data-end=\"1133\">Developing a brand platform is the foundation for turning a basic product into a meaningful, emotionally resonant brand. It creates a halo of emotion, captures attention, and builds a strong emotional connection with your audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5501826 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"5501826\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:3}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-beb6b5b elementor-widget elementor-widget-heading\" data-id=\"beb6b5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><img decoding=\"async\" class=\"wp-image-17872\" style=\"height: 20px;display:inline;vertical-align:text-top\" src=\"https:\/\/intsign.co\/wp-content\/uploads\/2022\/07\/Aesthetics.svg\" alt=\"\" title=\"\">  Tone of Voice<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a069d69 elementor-widget elementor-widget-text-editor\" data-id=\"a069d69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Not only is it important what the company offers and sells, but also how it communicates with customers. The voice of the brand significantly affects the recognition of the company.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cacaf9a e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"cacaf9a\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:4}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e0933 elementor-widget elementor-widget-heading\" data-id=\"f5e0933\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><img decoding=\"async\" class=\"wp-image-17872\" style=\"height: 20px;display:inline;vertical-align:text-top\" src=\"https:\/\/intsign.co\/wp-content\/uploads\/2022\/07\/collaba-2.svg\" alt=\"\" title=\"\">  Target Audience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-192df44 elementor-widget elementor-widget-text-editor\" data-id=\"192df44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The target audience analysis provides<span style=\"font-weight: 400;\"> a <\/span>precise<span style=\"font-weight: 400;\"> description of your future customers. Identifying their needs, interests, and problems <\/span>allows<span style=\"font-weight: 400;\"> you to build <\/span>solid<span style=\"font-weight: 400;\"> and effective communication.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab4f575 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"ab4f575\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:3}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f63155 elementor-widget elementor-widget-heading\" data-id=\"0f63155\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><img decoding=\"async\" class=\"wp-image-17872\" style=\"height: 20px;display:inline;vertical-align:text-top\" src=\"https:\/\/intsign.co\/wp-content\/uploads\/2022\/07\/home-1.svg\" alt=\"\" title=\"\">  Unique Selling Propositione<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa32d41 elementor-widget elementor-widget-text-editor\" data-id=\"aa32d41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Unique Selling Propositione is a solution, service, or other unique offer<span style=\"font-weight: 400;\"> that individualizes<\/span> <span style=\"font-weight: 400;\">your brand and contrasts it from competitors, which makes your product irreplaceable<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2460828 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"2460828\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:3}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42603dd elementor-widget elementor-widget-heading\" data-id=\"42603dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><img decoding=\"async\" class=\"wp-image-17872\" style=\"height: 20px;display:inline;vertical-align:text-top\" src=\"https:\/\/intsign.co\/wp-content\/uploads\/2022\/07\/star-5.svg\" alt=\"\" title=\"\">  Communication Strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e76e3d elementor-widget elementor-widget-text-editor\" data-id=\"8e76e3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is a plan for<span style=\"font-weight: 400;\"> finding the most<\/span> efficient communication channels for<span style=\"font-weight: 400;\"> your target audience, creating effective messages, developing the name, logo, and brand\u2019s corporate identity.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc666c7 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"dc666c7\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:3}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-112101f elementor-widget elementor-widget-heading\" data-id=\"112101f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><img decoding=\"async\" class=\"wp-image-17872\" style=\"height: 20px;display:inline;vertical-align:text-top\" src=\"https:\/\/intsign.co\/wp-content\/uploads\/2022\/07\/value.svg\" alt=\"\" title=\"\">  Value Proposition<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0721c79 elementor-widget elementor-widget-text-editor\" data-id=\"0721c79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Value proposition informs about the rational and emotional benefits of the brand, representing the maximum value for its target audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-daa0a7d e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"daa0a7d\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:3}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c67cb03 elementor-widget elementor-widget-heading\" data-id=\"c67cb03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><img decoding=\"async\" class=\"wp-image-17872\" style=\"height: 20px;display:inline;vertical-align:text-top\" src=\"https:\/\/intsign.co\/wp-content\/uploads\/2022\/07\/target.svg\" alt=\"\" title=\"\">  Implementation Tactics<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc4dafc elementor-widget elementor-widget-text-editor\" data-id=\"fc4dafc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Eventually,<span style=\"font-weight: 400;\"> when the brand\u2019s promotion strategy is formed, <\/span>we develop<span style=\"font-weight: 400;\"> a set of tools and proper techniques to turn the plan into action.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-169ff87 e-con-full e-flex e-con e-parent\" data-id=\"169ff87\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2e3214c e-con-full e-flex e-con e-child\" data-id=\"2e3214c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69fe7df elementor-widget elementor-widget-image\" data-id=\"69fe7df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/intsign.co\/wp-content\/uploads\/2023\/06\/Strategy-01-4.svg\" class=\"attachment-full size-full wp-image-26534\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9aed034 e-con-full e-flex e-con e-child\" data-id=\"9aed034\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16ba608 elementor-widget elementor-widget-text-editor\" data-id=\"16ba608\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 data-start=\"930\" data-end=\"997\"><strong data-start=\"939\" data-end=\"997\">Step 1: Golden Circle \u2014 Vision, Mission and Brand Goal<\/strong><\/h3><p data-start=\"999\" data-end=\"1269\">Every powerful brand strategy starts with defining its <strong data-start=\"1054\" data-end=\"1083\">\u201cWhy,\u201d \u201cHow,\u201d and \u201cWhat.\u201d<\/strong> At this first step, we use the Golden Circle framework to shape your <strong data-start=\"1153\" data-end=\"1187\">vision, mission, and core goal<\/strong> \u2014 the strategic foundation that gives your brand purpose and long-term direction.<\/p><p data-start=\"1271\" data-end=\"1602\">We dive into your ideas, philosophy, and ambitions to build a clear and inspiring structure that helps your audience understand not just <strong data-start=\"1408\" data-end=\"1426\">what you offer<\/strong>, but <strong data-start=\"1432\" data-end=\"1450\">why it matters<\/strong>.<br data-start=\"1451\" data-end=\"1454\" \/>This step is essential for creating a <strong data-start=\"1492\" data-end=\"1530\">meaningful, character-driven brand<\/strong> that builds trust, stands out, and resonates deeply with your audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-341e74c e-con-full e-flex e-con e-parent\" data-id=\"341e74c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d82f3a e-con-full e-flex e-con e-child\" data-id=\"2d82f3a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-610054c elementor-widget elementor-widget-image\" data-id=\"610054c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/intsign.co\/wp-content\/uploads\/2023\/06\/Strategy-02-2.svg\" class=\"attachment-full size-full wp-image-26531\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-709688d e-con-full e-flex e-con e-child\" data-id=\"709688d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92824c0 elementor-widget elementor-widget-text-editor\" data-id=\"92824c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 data-start=\"805\" data-end=\"884\"><strong data-start=\"814\" data-end=\"884\">Step 2: Brand Personality Pyramid \u2014 Defining the Brand Personality<\/strong><\/h3><p data-start=\"886\" data-end=\"1189\">The second step focuses on shaping your <strong data-start=\"926\" data-end=\"949\">brand\u2019s personality<\/strong> \u2014 the emotional and human dimension that makes your brand relatable, memorable, and engaging. We use the <strong data-start=\"1055\" data-end=\"1084\">Brand Personality Pyramid<\/strong> framework to define key traits, tone, and behavior that reflect how your brand thinks, speaks, and acts.<\/p><p data-start=\"1191\" data-end=\"1436\">This process helps create a <strong data-start=\"1219\" data-end=\"1238\">humanized brand<\/strong> that customers can connect with. One that speaks their language, evokes emotion, and builds long-term trust. It lays the groundwork for your tone of voice, visual mood, and future content strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4da860 e-con-full e-flex e-con e-parent\" data-id=\"e4da860\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f1283ec e-con-full e-flex e-con e-child\" data-id=\"f1283ec\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df31430 elementor-widget elementor-widget-image\" data-id=\"df31430\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/intsign.co\/wp-content\/uploads\/2023\/06\/Strategy-03.svg\" class=\"attachment-full size-full wp-image-26538\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d2073e e-con-full e-flex e-con e-child\" data-id=\"2d2073e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-304c9b2 elementor-widget elementor-widget-text-editor\" data-id=\"304c9b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 data-start=\"762\" data-end=\"843\"><strong data-start=\"771\" data-end=\"843\">Step 3: Minimal Viable Audience (MVA) \u2014 Target Audience and Research<\/strong><\/h3><p data-start=\"845\" data-end=\"1010\">At this stage, we identify your <strong data-start=\"877\" data-end=\"905\">smallest viable audience<\/strong> \u2014 the group of people most likely to connect with your brand, believe in it, and become your loyal base.<\/p><p data-start=\"1012\" data-end=\"1332\">Through behavioral analysis, insights into needs, pains, and motivations, we create a clear and focused audience profile. This allows for precise messaging, relevant visual direction, and efficient channel selection.<br data-start=\"1228\" data-end=\"1231\" \/><strong data-start=\"1231\" data-end=\"1332\">Minimal Viable Audience isn\u2019t about reaching everyone \u2014 it\u2019s about reaching the right ones first.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-584b0a5 e-con-full e-flex e-con e-parent\" data-id=\"584b0a5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1641c21 e-con-full e-flex e-con e-child\" data-id=\"1641c21\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08cd101 elementor-widget elementor-widget-ucaddon_uc_svg_draw_animation\" data-id=\"08cd101\" data-element_type=\"widget\" data-widget_type=\"ucaddon_uc_svg_draw_animation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- start SVG Animation -->\n\t\t\t<style type=\"text\/css\">\/* widget: SVG Animation *\/\n\n#uc_uc_svg_draw_animation_elementor_08cd101.uc-svg-draw-animation .uc-sda-content svg *{ stroke:#00000000 !important; }\n\n<\/style>\n\n\t\t\t<div id=\"uc_uc_svg_draw_animation_elementor_08cd101\" class=\"uc-svg-draw-animation\" style=\"text-align:center;\">\n    \t<div class=\"uc-sda-content\">\n        \t <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 500 400\" height=\"400\" width=\"500\"><path fill=\"#fff\" d=\"M-41.9 0h-2.4v-9.8h4.3c1.2 0 2.1 .3 2.8 1c.7 .6 1 1.4 1 2.4c0 1-0.3 1.8-1 2.5c-0.7 .6-1.6 .9-2.8 .9h-1.9Zm0-7.7v2.6h1.9c.4 0 .8-0.1 1-0.4c.2-0.2 .4-0.5 .4-0.9c0-0.4-0.2-0.7-0.4-0.9c-0.2-0.3-0.6-0.4-1-0.4Zm10 .3c1.3 0 2.3 .4 3 1.4c.7 .9 1 1.9 .8 3.2h-5.3c.1 .3 .3 .6 .6 .7c.3 .2 .7 .3 1 .3c.7 0 1.2-0.2 1.6-0.8l1.8 .9c-0.4 .5-0.8 1-1.4 1.3c-0.6 .4-1.3 .5-2 .5c-1.1 0-2.1-0.3-2.8-1c-0.8-0.8-1.2-1.7-1.2-2.7c0-1.1 .4-2 1.1-2.7c.8-0.8 1.7-1.1 2.8-1.1Zm0 1.9c-0.3 0-0.6 .1-0.9 .3c-0.3 .1-0.5 .4-0.6 .7h3c-0.3-0.7-0.8-1-1.5-1Zm7.3-1.8v1.8c.2-0.4 .3-0.8 .5-1.1c.2-0.3 .4-0.5 .7-0.6c.2-0.1 .5-0.2 .7-0.2c.3 0 .5 0 .8 .1v2.1c-0.8-0.3-1.4-0.3-1.9-0.1c-0.5 .3-0.8 .7-0.8 1.3v4h-2.2v-7.3Zm6.9 7.3h-2.3v-5.3h-1.4v-2h1.4v-0.1c0-2 1.1-3 3.1-3h.9v2h-0.9c-0.5 0-0.8 .3-0.8 .8v.3h1.7v2h-1.7Zm3.4-0.9c-0.7-0.8-1.1-1.7-1.1-2.7c0-1.1 .4-2 1.1-2.7c.8-0.8 1.7-1.1 2.8-1.1c1.1 0 2 .3 2.8 1.1c.7 .7 1.1 1.6 1.1 2.7c0 1-0.4 1.9-1.1 2.7c-0.8 .7-1.7 1-2.8 1c-1.1 0-2-0.3-2.8-1Zm1.7-4c-0.3 .4-0.5 .8-0.5 1.3c0 .5 .2 .9 .5 1.2c.3 .3 .6 .5 1.1 .5c.5 0 .8-0.2 1.1-0.5c.3-0.3 .5-0.7 .5-1.2c0-0.5-0.2-0.9-0.5-1.3c-0.3-0.3-0.6-0.5-1.1-0.5c-0.5 0-0.8 .2-1.1 .5Zm8.5-2.4v1.8c.2-0.4 .3-0.8 .5-1.1c.2-0.3 .4-0.5 .7-0.6c.2-0.1 .4-0.2 .7-0.2c.3 0 .5 0 .8 .1v2.1c-0.8-0.3-1.4-0.3-1.9-0.1c-0.5 .3-0.8 .7-0.8 1.3v4h-2.2v-7.3Zm12.6-0.1c.7 0 1.3 .3 1.7 .8c.5 .6 .7 1.3 .7 2.1v4.5h-2.3v-4c0-0.4-0.1-0.8-0.3-1c-0.2-0.3-0.4-0.4-0.7-0.4c-0.4 0-0.7 .1-0.9 .4c-0.2 .2-0.3 .6-0.3 1v4h-2.2v-4c0-0.4-0.1-0.8-0.3-1c-0.2-0.3-0.5-0.4-0.8-0.4c-0.3 0-0.6 .1-0.9 .4c-0.2 .2-0.3 .6-0.3 1v4h-2.2v-7.3h2.2v1.7c.2-0.5 .5-1 .9-1.3c.3-0.4 .8-0.5 1.3-0.5c.5 0 1 .1 1.4 .5c.4 .3 .6 .8 .8 1.3c.2-0.5 .4-1 .8-1.3c.4-0.4 .9-0.5 1.4-0.5Zm6.9 0c1 0 1.8 .2 2.4 .7c.6 .5 .9 1.3 .9 2.2v4.5h-2.3v-1.7c-0.3 1.2-1.1 1.8-2.4 1.8c-0.5 0-1-0.2-1.4-0.5c-0.5-0.4-0.7-1-0.7-1.6c0-1.4 1-2.2 2.9-2.4l1-0.1c.4 0 .6-0.2 .6-0.5c0-0.1-0.1-0.3-0.3-0.4c-0.1-0.1-0.4-0.2-0.6-0.2c-0.4 0-0.6 .1-0.8 .3c-0.2 .1-0.3 .3-0.3 .6l-2.3-0.5c.1-0.6 .4-1.1 1-1.6c.6-0.4 1.4-0.6 2.3-0.6Zm-0.5 5.8c.4 0 .7-0.1 1.1-0.4c.3-0.3 .4-0.6 .4-1c-0.1 0-0.2 .1-0.5 .1l-1.1 .1c-0.4 .1-0.6 .3-0.6 .6c0 .2 0 .3 .2 .4c.1 .1 .3 .2 .5 .2Zm9.9-5.8c.8 0 1.4 .3 1.9 .8c.5 .5 .7 1.3 .7 2.1v4.5h-2.2v-4c0-0.4-0.2-0.8-0.4-1c-0.3-0.3-0.6-0.4-1-0.4c-0.4 0-0.8 .1-1 .4c-0.3 .2-0.4 .6-0.4 1v4h-2.3v-7.3h2.3v1.8c.2-0.6 .5-1 .9-1.4c.4-0.3 .9-0.5 1.5-0.5Zm4.9 6.5c-0.7-0.8-1.1-1.7-1.1-2.7c0-1.1 .4-2 1.1-2.7c.8-0.8 1.7-1.1 2.8-1.1c.8 0 1.5 .2 2.1 .6c.6 .4 1.1 1 1.4 1.7l-2 .7c-0.3-0.6-0.8-1-1.5-1c-0.4 0-0.8 .2-1.1 .5c-0.3 .4-0.5 .8-0.5 1.3c0 .5 .2 .9 .5 1.2c.3 .3 .7 .5 1.1 .5c.7 0 1.2-0.3 1.5-1l2 .7c-0.3 .7-0.8 1.3-1.4 1.7c-0.6 .4-1.3 .6-2.1 .6c-1.1 0-2-0.3-2.8-1Zm11-6.5c1.3 0 2.3 .4 3 1.4c.8 .9 1 1.9 .8 3.2h-5.3c.1 .3 .3 .6 .6 .7c.3 .2 .7 .3 1.1 .3c.6 0 1.1-0.2 1.5-0.8l1.8 .9c-0.3 .5-0.8 1-1.4 1.3c-0.6 .4-1.3 .5-2 .5c-1.1 0-2.1-0.3-2.8-1c-0.8-0.8-1.1-1.7-1.1-2.7c0-1.1 .3-2 1.1-2.7c.7-0.8 1.6-1.1 2.7-1.1Zm0 1.9c-0.3 0-0.6 .1-0.9 .3c-0.2 .1-0.4 .4-0.6 .7h3c-0.3-0.7-0.8-1-1.5-1Z\" transform=\"translate(383.9,289.8)\"\/><path fill=\"#fff\" d=\"M-27.7 0h-2.4v-9.8h4.3c1.2 0 2.1 .3 2.8 1c.7 .6 1 1.4 1 2.4c0 1-0.3 1.8-1 2.5c-0.7 .6-1.6 .9-2.8 .9h-1.9Zm0-7.7v2.6h1.9c.4 0 .8-0.1 1-0.4c.3-0.2 .4-0.5 .4-0.9c0-0.4-0.1-0.7-0.4-0.9c-0.2-0.3-0.6-0.4-1-0.4Zm7.3 6.8c-0.8-0.8-1.1-1.7-1.1-2.7c0-1.1 .3-2 1.1-2.7c.7-0.8 1.7-1.1 2.8-1.1c1.1 0 2 .3 2.8 1.1c.7 .7 1.1 1.6 1.1 2.7c0 1-0.4 1.9-1.1 2.7c-0.8 .7-1.7 1-2.8 1c-1.1 0-2.1-0.3-2.8-1Zm1.6-4c-0.3 .4-0.4 .8-0.4 1.3c0 .5 .1 .9 .4 1.2c.3 .3 .7 .5 1.2 .5c.4 0 .8-0.2 1.1-0.5c.3-0.3 .5-0.7 .5-1.2c0-0.5-0.2-0.9-0.5-1.3c-0.3-0.3-0.7-0.5-1.1-0.5c-0.5 0-0.9 .2-1.2 .5Zm6.9-0.4h-1.4v-2h1.4v-1.9l2.3-0.7v2.6h1.7v2h-1.7v2.5c0 .6 .2 .8 .8 .8h.9v2h-0.9c-2.1 0-3.1-1-3.1-2.9Zm8.6-2.1c1.2 0 2.2 .4 3 1.4c.7 .9 1 1.9 .7 3.2h-5.3c.2 .3 .4 .6 .7 .7c.3 .2 .6 .3 1 .3c.7 0 1.2-0.2 1.5-0.8l1.8 .9c-0.3 .5-0.8 1-1.4 1.3c-0.5 .4-1.2 .5-2 .5c-1.1 0-2-0.3-2.8-1c-0.7-0.8-1.1-1.7-1.1-2.7c0-1.1 .4-2 1.1-2.7c.8-0.8 1.7-1.1 2.8-1.1Zm0 1.9c-0.4 0-0.7 .1-0.9 .3c-0.3 .1-0.5 .4-0.6 .7h3c-0.3-0.7-0.8-1-1.5-1Zm9.8-1.9c.8 0 1.4 .3 1.9 .8c.4 .5 .7 1.3 .7 2.1v4.5h-2.3v-4c0-0.4-0.1-0.8-0.4-1c-0.2-0.3-0.5-0.4-0.9-0.4c-0.5 0-0.8 .1-1.1 .4c-0.2 .2-0.4 .6-0.4 1v4h-2.2v-7.3h2.2v1.8c.2-0.6 .5-1 1-1.4c.4-0.3 .9-0.5 1.5-0.5Zm4.5 2.1h-1.4v-2h1.4v-1.9l2.3-0.7v2.6h1.7v2h-1.7v2.5c0 .6 .2 .8 .8 .8h.9v2h-0.9c-2 0-3.1-1-3.1-2.9Zm5.1-3.9c0-0.4 .1-0.7 .4-1c.2-0.2 .5-0.4 .9-0.4c.4 0 .7 .2 .9 .4c.3 .3 .4 .6 .4 1c0 .3-0.1 .6-0.4 .9c-0.2 .3-0.5 .4-0.9 .4c-0.4 0-0.7-0.1-0.9-0.4c-0.3-0.3-0.4-0.6-0.4-0.9Zm2.4 9.2h-2.2v-7.3h2.2Zm4.6-7.4c1 0 1.8 .2 2.4 .7c.6 .5 .9 1.3 .9 2.2v4.5h-2.3v-1.7c-0.3 1.2-1.1 1.8-2.3 1.8c-0.6 0-1.1-0.2-1.5-0.5c-0.5-0.4-0.7-1-0.7-1.6c0-1.4 1-2.2 2.9-2.4l1-0.1c.4 0 .6-0.2 .6-0.5c0-0.1-0.1-0.3-0.2-0.4c-0.2-0.1-0.5-0.2-0.7-0.2c-0.4 0-0.6 .1-0.8 .3c-0.2 .1-0.3 .3-0.3 .6l-2.3-0.5c.1-0.6 .5-1.1 1-1.6c.6-0.4 1.4-0.6 2.3-0.6Zm-0.5 5.8c.4 0 .7-0.1 1.1-0.4c.3-0.3 .4-0.6 .4-1c-0.1 0-0.2 .1-0.5 .1l-1.1 .1c-0.4 .1-0.6 .3-0.6 .6c0 .2 0 .3 .2 .4c.1 .1 .3 .2 .5 .2Zm7.5 1.6h-2.3v-10.4h2.3Z\" transform=\"translate(287.2,117.9)\"\/><path id=\"_a0\" d=\"M0 0\" stroke=\"#e1ff00\" fill=\"none\" stroke-width=\"1.7\" stroke-linecap=\"round\" opacity=\"0\" transform=\"translate(50,349.9)\"\/><path id=\"_a1\" d=\"M400 0\" stroke=\"#e1ff00\" fill=\"none\" stroke-width=\"1.7\" stroke-linecap=\"round\" opacity=\"0\" transform=\"translate(50,-50.1) rotate(90)\"\/><path id=\"_a2\" d=\"M100.1 0c0 0 0 0 0 0Z\" stroke=\"#e1ff00\" fill=\"#e1ff00\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" opacity=\"0\" transform=\"translate(-20.8,420.7) rotate(-45)\"\/><path id=\"_a3\" d=\"M400 0\" stroke=\"#e1ff00\" fill=\"none\" stroke-width=\"1.7\" stroke-linecap=\"round\" transform=\"translate(-46.7,375.7) rotate(-15)\"\/><path fill=\"#fff\" d=\"M-29.9-0.2l1.5-6.1h.7l-1.6 6.3h-1.3l-1.4-6.1l-1.4 6.1h-1.3l-1.6-6.3h.7l1.5 6.1l1.5-6.1h1.3Zm4 .2h-0.7v-6.3h.7v2.8h3.9v-2.8h.7v6.3h-0.7v-2.8h-3.9Zm9.7 0h-3.9v-6.3h3.9v.6h-3.2v2.2h3.1v.7h-3.1v2.2h3.2Zm3.8-2.7l1.9 2.7h-0.9l-1.8-2.6h-1.2v2.6h-0.7v-6.3h2.5c.5 0 1 .2 1.4 .5c.3 .4 .5 .8 .5 1.3c0 .5-0.1 .9-0.4 1.2c-0.3 .4-0.8 .6-1.3 .6Zm-0.2-3h-1.8v2.4h1.8c.3 0 .6-0.1 .9-0.3c.2-0.3 .3-0.5 .3-0.9c0-0.3-0.1-0.6-0.3-0.8c-0.3-0.2-0.6-0.4-0.9-0.4Zm6.9 5.7h-3.9v-6.3h3.9v.6h-3.2v2.2h3.1v.7h-3.1v2.2h3.2Zm10.1-0.2l1.5-6.1h.7l-1.5 6.3h-1.3l-1.5-6.1l-1.4 6.1h-1.3l-1.6-6.3h.8l1.5 6.1l1.4-6.1h1.3Zm7.2 .2h-3.9v-6.3h3.9v.6h-3.2v2.2h3.1v.7h-3.1v2.2h3.2Zm9.7 0h-0.8l-0.7-1.7h-3.4l-0.6 1.7h-0.8l2.5-6.3h1.3Zm-3.2-6.1l-1.4 3.8h2.9Zm6.7 3.4l1.9 2.7h-0.9l-1.8-2.6h-1.3v2.6h-0.7v-6.3h2.6c.5 0 1 .2 1.4 .5c.3 .4 .5 .8 .5 1.3c0 .5-0.1 .9-0.5 1.2c-0.3 .4-0.7 .6-1.2 .6Zm-0.2-3h-1.9v2.4h1.9c.3 0 .6-0.1 .8-0.3c.3-0.3 .4-0.5 .4-0.9c0-0.3-0.1-0.6-0.4-0.8c-0.2-0.2-0.5-0.4-0.8-0.4Zm6.9 5.7h-3.9v-6.3h3.9v.6h-3.2v2.2h3.1v.7h-3.1v2.2h3.2Zm3.1-1.7h-0.7c0-0.3 .1-0.6 .2-0.8c.1-0.2 .2-0.4 .3-0.5c.1-0.2 .2-0.3 .4-0.4c.1-0.2 .3-0.3 .4-0.4c.1-0.1 .2-0.2 .3-0.4c.1-0.1 .1-0.3 .1-0.5c0-0.3-0.1-0.5-0.3-0.7c-0.2-0.2-0.5-0.3-0.9-0.3c-0.5 0-0.8 .1-1.1 .3c-0.2 .3-0.4 .7-0.4 1.1h-0.7c0-0.6 .2-1.1 .6-1.5c.4-0.4 .9-0.6 1.6-0.6c.6 0 1.1 .2 1.4 .5c.4 .3 .5 .7 .5 1.2c0 .3 0 .5-0.1 .8c-0.2 .2-0.3 .4-0.5 .5c-0.1 .2-0.3 .3-0.5 .4c-0.1 .2-0.3 .4-0.4 .6c-0.1 .2-0.2 .4-0.2 .7Zm-0.6 1.6c-0.1-0.1-0.2-0.2-0.2-0.3c0-0.1 .1-0.2 .2-0.3c.1-0.1 .2-0.1 .3-0.1c.1 0 .2 0 .3 .1c.1 .1 .1 .2 .1 .3c0 .1 0 .2-0.1 .3c-0.1 .1-0.2 .2-0.3 .2c-0.1 0-0.2-0.1-0.3-0.2Z\" transform=\"translate(376.4,300.1)\"\/><path fill=\"#fff\" d=\"M-49.2-0.2l1.5-6.1h.7l-1.5 6.3h-1.4l-1.4-6.1l-1.4 6.1h-1.3l-1.6-6.3h.8l1.5 6.1l1.4-6.1h1.3Zm4 .2h-0.7v-6.3h.7v2.8h3.9v-2.8h.7v6.3h-0.7v-2.8h-3.9Zm9.7 0h-3.9v-6.3h3.9v.6h-3.2v2.2h3.1v.7h-3.1v2.2h3.2Zm3.9-2.7l1.8 2.7h-0.8l-1.9-2.6h-1.2v2.6h-0.7v-6.3h2.5c.6 0 1 .2 1.4 .5c.4 .4 .6 .8 .6 1.3c0 .5-0.2 .9-0.5 1.2c-0.3 .4-0.7 .6-1.2 .6Zm-0.3-3h-1.8v2.4h1.8c.4 0 .7-0.1 .9-0.3c.2-0.3 .3-0.5 .3-0.9c0-0.3-0.1-0.6-0.3-0.8c-0.2-0.2-0.5-0.4-0.9-0.4Zm7 5.7h-3.9v-6.3h3.9v.6h-3.2v2.2h3.1v.7h-3.1v2.2h3.2Zm10.1-0.2l1.5-6.1h.7l-1.6 6.3h-1.3l-1.4-6.1l-1.4 6.1h-1.3l-1.6-6.3h.7l1.5 6.1l1.4-6.1h1.3Zm7.1 .2h-3.8v-6.3h3.8v.6h-3.1v2.2h3v.7h-3v2.2h3.1Zm10.1-0.2l1.5-6.1h.8l-1.6 6.3h-1.3l-1.4-6.1l-1.5 6.1h-1.3l-1.5-6.3h.7l1.5 6.1l1.4-6.1h1.3Zm8.4 .2h-0.7l-0.7-1.7h-3.4l-0.7 1.7h-0.7l2.5-6.3h1.2Zm-3.1-6.1l-1.5 3.8h3Zm8.5 6v-6.2h.7v6.3h-1.3l-3.3-6.1v6.1h-0.7v-6.3h1.4Zm4.3 .1h-0.7v-5.7h-2.1v-0.6h5v.6h-2.2Zm8 0h-0.7v-5.7h-2.1v-0.6h5v.6h-2.2Zm3.2-0.8c-0.6-0.7-0.9-1.4-0.9-2.4c0-0.9 .3-1.6 1-2.3c.6-0.6 1.4-0.9 2.3-0.9c.9 0 1.7 .3 2.3 .9c.6 .7 .9 1.4 .9 2.4c0 .9-0.3 1.6-0.9 2.3c-0.6 .6-1.4 .9-2.3 .9c-0.9 0-1.7-0.3-2.4-0.9Zm.6-4.2c-0.5 .5-0.8 1.1-0.8 1.9c0 .7 .3 1.3 .8 1.8c.5 .5 1.1 .7 1.8 .7c.7 0 1.3-0.2 1.8-0.7c.5-0.5 .7-1.1 .7-1.8c0-0.8-0.2-1.4-0.7-1.9c-0.5-0.5-1.1-0.7-1.8-0.7c-0.7 0-1.3 .2-1.8 .7Zm11.9 1.8c.5 .1 .9 .2 1.2 .5c.3 .3 .4 .6 .4 1c0 .5-0.2 .9-0.5 1.2c-0.3 .3-0.8 .5-1.3 .5h-2.8v-6.3h2.5c.6 0 1 .2 1.3 .5c.4 .3 .5 .7 .5 1.2c0 .3-0.1 .7-0.3 .9c-0.3 .3-0.6 .4-1 .5Zm-0.5-2.5h-1.8v2.2h1.8c.3 0 .6-0.1 .8-0.3c.3-0.2 .4-0.5 .4-0.8c0-0.3-0.1-0.5-0.4-0.8c-0.2-0.2-0.5-0.3-0.8-0.3Zm-1.8 5.1h2c.4 0 .6-0.1 .9-0.3c.2-0.3 .3-0.5 .3-0.8c0-0.4-0.1-0.6-0.3-0.8c-0.3-0.2-0.5-0.3-0.9-0.3h-2Zm8.9 .6h-3.9v-6.3h3.9v.6h-3.2v2.2h3.1v.7h-3.1v2.2h3.2Zm3.1-1.7h-0.7c0-0.3 .1-0.6 .1-0.8c.1-0.2 .2-0.4 .3-0.5c.2-0.2 .3-0.3 .4-0.4c.2-0.2 .3-0.3 .4-0.4c.2-0.1 .3-0.2 .4-0.4c0-0.1 .1-0.3 .1-0.5c0-0.3-0.1-0.5-0.4-0.7c-0.2-0.2-0.5-0.3-0.9-0.3c-0.4 0-0.8 .1-1 .3c-0.3 .3-0.4 .7-0.4 1.1h-0.7c0-0.6 .2-1.1 .6-1.5c.4-0.4 .9-0.6 1.5-0.6c.6 0 1.1 .2 1.5 .5c.3 .3 .5 .7 .5 1.2c0 .3-0.1 .5-0.2 .8c-0.1 .2-0.2 .4-0.4 .5c-0.2 .2-0.3 .3-0.5 .4c-0.2 .2-0.3 .4-0.4 .6c-0.2 .2-0.2 .4-0.2 .7Zm-0.7 1.6c0-0.1-0.1-0.2-0.1-0.3c0-0.1 .1-0.2 .1-0.3c.1-0.1 .2-0.1 .4-0.1c.1 0 .2 0 .3 .1c.1 .1 .1 .2 .1 .3c0 .1 0 .2-0.1 .3c-0.1 .1-0.2 .2-0.3 .2c-0.2 0-0.3-0.1-0.4-0.2Z\" transform=\"translate(312.4,129)\"\/><path id=\"_a4\" d=\"M0 0c0 0 0 0 0 0Z\" stroke=\"#e1ff00\" fill=\"#e1ff00\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" transform=\"translate(339.7,272.2)\"\/><ellipse rx=\"3\" ry=\"3\" stroke=\"#e1ff00\" fill=\"rgba(225,255,0,0.00)\" stroke-linejoin=\"round\" transform=\"translate(339.7,272.3)\"\/><ellipse rx=\"3\" ry=\"3\" stroke=\"#e1ff00\" fill=\"rgba(225,255,0,0.00)\" stroke-linejoin=\"round\" transform=\"translate(262.8,137.7)\"\/><script><![CDATA[\/*\n KeyshapeJS v1.2.1 (c) 2018-2022 Pixofield Ltd | pixofield.com\/keyshapejs\/mit-license *\/\nwindow.KeyshapeJS=function(){function r(a){return\"undefined\"!==typeof a}function u(a,b){return a&&0===a.indexOf(b)}function X(a){var b={},c;for(c in a)b[c]=a[c];return b}function F(a){if(!isFinite(a))throw Error(\"Non-finite value\");}function Y(a){if(14>=a)return 16;var b=Z[a];b||(b=r(ka[a])?0|(a.toLowerCase().indexOf(\"color\")===a.length-5?48:0):1);return b}function N(a){return 0<=a?Math.pow(a,1\/3):-Math.pow(-a,1\/3)}function la(a,b,c,d){if(0===a)return 0===b?b=-d\/c:(a=Math.sqrt(c*c-4*b*d),d=(-c+a)\/\n(2*b),0<=d&&1>=d?b=d:(d=(-c-a)\/(2*b),b=0<=d&&1>=d?d:0)),b;var e=c\/a-b*b\/(a*a)\/3;c=b*b*b\/(a*a*a)\/13.5-b*c\/(a*a)\/3+d\/a;var f=c*c\/4+e*e*e\/27;b=-b\/(3*a);if(0>=f){if(0===e&&0===c)return-N(d\/a);a=Math.sqrt(c*c\/4-f);d=Math.acos(-c\/2\/a);c=Math.cos(d\/3);d=Math.sqrt(3)*Math.sin(d\/3);a=N(a);e=2*a*c+b;if(0<=e&&1>=e)return e;e=-a*(c+d)+b;if(0<=e&&1>=e)return e;e=a*(d-c)+b;if(0<=e&&1>=e)return e}else{a=N(-c\/2+Math.sqrt(f));c=N(-c\/2-Math.sqrt(f));d=a+c+b;if(0<=d&&1>=d)return d;d=-(a+c)\/2+b;if(0<=d&&1>=d)return d}return 0}\nfunction ma(a,b){if(48===a&&\"number\"===typeof b)return\"rgba(\"+(b>>>24)+\",\"+(b>>>16&255)+\",\"+(b>>>8&255)+\",\"+(b&255)\/255+\")\";if(64===a)return b=b.map(function(f){return f+\"px\"}),b.join(\",\");if(96===a){for(var c=\"\",d=b.length,e=0;e<d;e+=2)c+=b[e],c+=b[e+1].join(\",\");return c}if(80===a){if(0===b[0])return\"none\";c=\"\";d=b.length;for(e=0;e<d;)c+=aa[b[e]],1===b[e]?c+=\"(\"+b[e+1]+\") \":5===b[e]?(c+=\"(\"+b[e+1]+\"px \"+b[e+2]+\"px \"+b[e+3]+\"px rgba(\"+(b[e+4]>>>24)+\",\"+(b[e+4]>>16&255)+\",\"+(b[e+4]>>8&255)+\",\"+(b[e+\n4]&255)\/255+\")) \",e+=3):c=2===b[e]?c+(\"(\"+b[e+1]+\"px) \"):7===b[e]?c+(\"(\"+b[e+1]+\"deg) \"):c+(\"(\"+(0>b[e+1]?0:b[e+1])+\") \"),e+=2;return c}return 32===a?b+\"px\":b}function B(a){return 0>=a?0:255<=a?255:a}function na(a,b,c,d){if(16===a||32===a)return(c-b)*d+b;if(0===a)return.5>d?b:c;if(112===a)return 0>=d?b:1<=d?c:\"visible\";if(48===a){if(\"number\"===typeof b&&\"number\"===typeof c){a=1-d;var e=a*(b>>>16&255)+d*(c>>>16&255),f=a*(b>>>8&255)+d*(c>>>8&255),m=a*(b&255)+d*(c&255);return B(a*(b>>>24)+d*(c>>>24))<<\n24|B(e)<<16|B(f)<<8|B(m)}return.5>d?b:c}if(64===a){0===b.length&&(b=[0]);0===c.length&&(c=[0]);a=b.length;b.length!==c.length&&(a=b.length*c.length);e=[];for(f=0;f<a;++f)m=b[f%b.length],m=(c[f%c.length]-m)*d+m,0>m&&(m=0),e.push(m);return e}if(96===a){if(b.length!==c.length)return.5>d?b:c;a=b.length;e=[];for(f=0;f<a;f+=2){if(b[f]!==c[f])return.5>d?b:c;e[f]=b[f];e[f+1]=[];for(m=0;m<b[f+1].length;++m)e[f+1].push((c[f+1][m]-b[f+1][m])*d+b[f+1][m])}return e}if(80===a){a=b.length;if(a!==c.length)return.5>\nd?b:c;e=[];for(f=0;f<a;){if(b[f]!==c[f]||1===b[f])return.5>d?b:c;e[f]=b[f];e[f+1]=(c[f+1]-b[f+1])*d+b[f+1];if(5===b[f]){e[f+2]=(c[f+2]-b[f+2])*d+b[f+2];e[f+3]=(c[f+3]-b[f+3])*d+b[f+3];m=1-d;var k=b[f+4],h=c[f+4],g=m*(k>>>24)+d*(h>>>24),n=m*(k>>8&255)+d*(h>>8&255),p=m*(k&255)+d*(h&255);e[f+4]=(B(m*(k>>16&255)+d*(h>>16&255))<<16|B(n)<<8|B(p))+16777216*(B(g)|0);f+=3}f+=2}return e}return 0}function ba(a,b){a:{var c=a+b[2];for(var d=b[4].length,e=0;e<d;++e)if(c<b[4][e]){c=e;break a}c=d-1}d=b[2];e=b[4][c-\n1]-d;d=(a-e)\/(b[4][c]-d-e);if(b[6]&&b[6].length>c-1)if(e=b[6][c-1],1===e[0])if(0>=d)d=0;else if(1<=d)d=1;else{var f=e[1],m=e[3];d=la(3*f-3*m+1,-6*f+3*m,3*f,-d);d=3*d*(1-d)*(1-d)*e[2]+3*d*d*(1-d)*e[4]+d*d*d}else 2===e[0]?(e=e[1],d=Math.ceil(d*e)\/e):3===e[0]&&(e=e[1],d=Math.floor(d*e)\/e);return na(b[1]&240,b[5][c-1],b[5][c],d)}function O(){C||(z=(new Date).getTime()+ca)}function U(a){if(a||!J){for(var b=!1,c=0;c<D.length;++c)D[c].O(a)&&(b=!0);if(a)for(;0<K.length;)if(a=K.shift(),c=a[0],1===a[1])c.onfinish&&\n(c.onfinish(),b=!0),c.N();else if(2===a[1]&&c.onloop)c.onloop();return b}}function da(){O();U(!0)&&!C?(J=!0,P(da)):J=!1}function Q(){J||(J=!0,P(da))}function ea(a,b){var c=[];a.split(b).forEach(function(d){c.push(parseFloat(d))});return c}function G(a){-1===a.indexOf(\",\")&&(a=a.replace(\" \",\",\"));return ea(a,\",\")}function fa(a){a._ks||(a._ks={});if(!a._ks.transform){for(var b=a._ks.transform=[],c=0;14>=c;++c)b[c]=0;b[10]=1;b[11]=1;if(a=a.getAttribute(\"transform\")){a=a.trim().split(\") \");for(c=a.length-\n2;0<=c;--c)if(u(a[c],\"translate(\")){for(var d=0;d<c;d++)a.shift();break}c=a.shift();u(c,\"translate(\")&&(c=G(c.substring(10)),b[1]=c[0],b[2]=r(c[1])?c[1]:0,c=a.shift());u(c,\"rotate(\")&&(c=G(c.substring(7)),b[6]=c[0],c=a.shift());u(c,\"skewX(\")&&(c=G(c.substring(6)),b[7]=c[0],c=a.shift());u(c,\"skewY(\")&&(c=G(c.substring(6)),b[8]=c[0],c=a.shift());u(c,\"scale(\")&&(c=G(c.substring(6)),b[10]=c[0],b[11]=r(c[1])?c[1]:c[0],c=a.shift());u(c,\"translate(\")&&(c=G(c.substring(10)),b[13]=c[0],b[14]=r(c[1])?c[1]:\n0)}}}function ha(a){this.m=a;this.I=[];this.G=[];this.D=0;this.B=this.g=this.i=null;this.o=this.j=this.l=0;this.h=1;this.s=this.K=this.A=!1}function H(a,b,c){b=a[b];void 0===b&&(b=a[c]);return b}function oa(a){return Array.isArray(a)?a:u(a,\"cubic-bezier(\")?(a=a.substring(13,a.length-1).split(\",\"),[1,parseFloat(a[0]),parseFloat(a[1]),parseFloat(a[2]),parseFloat(a[3])]):u(a,\"steps(\")?(a=a.substring(6,a.length-1).split(\",\"),[a[1]&&\"start\"===a[1].trim()?2:3,parseFloat(a[0])]):[0]}function pa(a){a=a.trim();\nreturn u(a,\"#\")?(parseInt(a.substring(1),16)<<8)+255:u(a,\"rgba(\")?(a=a.substring(5,a.length-1),a=a.split(\",\"),(parseInt(a[0],10)<<24)+(parseInt(a[1],10)<<16)+(parseInt(a[2],10)<<8)+255*parseFloat(a[3])<<0):a}function ia(a){!1===a.s&&(D.push(a),a.s=!0,!1!==a.m.autoplay&&a.play());return this}function V(a){if(!0===a.s){a._cancel();var b=D.indexOf(a);-1<b&&D.splice(b,1);b=K.indexOf(a);-1<b&&K.splice(b,1);a.s=!1}return this}var W=Error(\"Not in timeline list\"),ja=\"mpath posX posY    rotate skewX skewY  scaleX scaleY  anchorX anchorY\".split(\" \"),\nqa=\" translate translate    rotate skewX skewY  scale scale  translate translate\".split(\" \"),aa=\"none url blur brightness contrast drop-shadow grayscale hue-rotate invert opacity saturate sepia\".split(\" \"),P=window.requestAnimationFrame||window.webkitRequestAnimationFrame||window.mozRequestAnimationFrame||window.oRequestAnimationFrame||window.msRequestAnimationFrame||null;P||(P=function(a){window.setTimeout(a,16)});var ra=\/apple\/i.test(navigator.vendor),Z={d:97,fill:48,fillOpacity:16,filter:80,height:33,\nopacity:16,offsetDistance:33,stroke:48,strokeDasharray:64,strokeDashoffset:32,strokeOpacity:16,strokeWidth:32,transform:1,visibility:113,width:33},ka=window.getComputedStyle(document.documentElement),J=!1,z=(new Date).getTime(),C,ca=0,D=[],K=[];ha.prototype={J:function(a){var b=0;if(null!==this.i){var c=this.u();0<this.h&&null!==c&&c>=this.j?this.o?(this.i=z-this.l\/this.h,this.o--,b=2):(b=1,a?this.g=c:this.g=this.B?Math.max(this.B,this.j):this.j):0>this.h&&null!==c&&c<=this.l?this.o&&Infinity!==this.j?\n(this.i=z-this.j\/this.h,this.o--,b=2):(this.o=0,b=1,a?this.g=c:this.g=this.B?Math.min(this.B,this.l):this.l):null!==c&&0!==this.h&&(a&&null!==this.g&&(this.i=z-this.g\/this.h),this.g=null)}this.B=this.u();return b},O:function(a){a&&(this.A&&(this.A=!1,null===this.i&&(0!==this.h&&null!==this.g?(this.i=z-this.g\/this.h,this.g=null):this.i=z)),null===this.g&&null!==this.i&&(a=this.J(!1),0!==a&&K.push([this,a])));a=this.u();if(null===a)return!1;for(var b=this.I,c=this.G,d=0;d<b.length;++d){for(var e=b[d],\nf=!1,m=0;m<c[d].length;++m){var k=c[d][m],h=k[0];if(null!==h){var g=k[2];var n=k[4].length,p=k[4][n-1]-g;g=0===p?k[5][n-1]:a<g?!k[9]||k[9][0]&1?k[5][0]:k[9][1]:a>=g+k[3]?!k[9]||k[9][0]&2?0===k[3]%p?k[5][n-1]:ba(k[3]%p,k):k[9][1]:ba((a-g)%p,k);0===h?(e._ks.mpath=k[8],e._ks.transform[h]=g,f=!0):14>=h?(e._ks.transform[h]=g,f=!0):(g=ma(k[1]&240,g),k[1]&1?e.setAttribute(h,g):e.style[h]=g)}}if(f){f=e;fa(f);m=f._ks.transform;k=\"\";if(h=f._ks.mpath)n=m[0],0>n&&(n=0),100<n&&(n=100),n=n*h[2]\/100,g=h[1].getPointAtLength(n),\nk=\"translate(\"+g.x+\",\"+g.y+\") \",h[0]&&(.5>n?(n=g,g=h[1].getPointAtLength(.5)):n=h[1].getPointAtLength(n-.5),k+=\"rotate(\"+180*Math.atan2(g.y-n.y,g.x-n.x)\/Math.PI+\") \");for(h=1;h<m.length;++h)g=m[h],g!==(10===h||11===h?1:0)&&(k+=\" \"+qa[h]+\"(\",k=2>=h?k+(1===h?g+\",0\":\"0,\"+g):13<=h?k+(13===h?g+\",0\":\"0,\"+g):10<=h?k+(10===h?g+\",1\":\"1,\"+g):k+g,k+=\")\");f.setAttribute(\"transform\",k)}ra&&e.setAttribute(\"opacity\",e.getAttribute(\"opacity\"))}return\"running\"===this.v()},N:function(){!1!==this.m.autoremove&&\"finished\"===\nthis.v()&&V(this)},H:function(){if(!this.K){this.K=!0;for(var a=this.I,b=this.G,c=0;c<a.length;++c)for(var d=a[c],e=0;e<b[c].length;++e)14>=b[c][e][0]&&fa(d)}},C:function(a){if(\"number\"===typeof a)return[a,0];if(!r(this.m.markers)||!r(this.m.markers[a]))throw Error(\"Invalid marker: \"+a);a=this.m.markers[a];return r(a.time)?[+a.time,+(a.dur||0)]:[+a,0]},play:function(a){r(a)&&null!==a&&(a=this.C(a)[0],F(a),0>this.h&&a<this.l&&(a=this.l),0<this.h&&a>this.j&&(a=this.j),this.F(a,!0));if(!this.s)throw W;\na=this.u();if(0<this.h&&(null===a||a>=this.j||a<this.l))this.g=this.l;else if(0>this.h&&(null===a||a<=this.l||a>this.j)){if(Infinity===this.j)throw Error(\"Cannot seek to Infinity\");this.g=this.j}else 0===this.h&&null===a&&(this.g=this.l);if(null===this.g)return this;this.i=null;this.A=!0;this.H();Q();return this},pause:function(a){if(!this.s)throw W;r(a)&&(a=this.C(a)[0],F(a));if(\"paused\"!==this.v()){O();var b=this.u();if(null===b)if(0<=this.h)this.g=this.l;else{if(Infinity===this.j)throw Error(\"Cannot seek to Infinity\");\nthis.g=this.j}null!==this.i&&null===this.g&&(this.g=b);this.i=null;this.A=!1;this.J(!1);this.H();Q()}r(a)&&this.F(a,!0);return this},range:function(a,b){if(0===arguments.length)return{\"in\":this.l,out:this.j};var c=this.C(a)[0],d=this.D;r(b)&&(d=this.C(b)[0]);F(c);if(0>c||0>d||c>=d||isNaN(d))throw Error(\"Invalid range\");var e=this.v();this.l=c;this.j=d;\"finished\"===e&&\"running\"===this.v()&&this.play();return this},loop:function(a){if(!r(a))return{count:this.o};this.o=!0===a?Infinity:Math.floor(a);\nif(0>this.o||isNaN(this.o))this.o=0;return this},u:function(){return null!==this.g?this.g:null===this.i?null:(z-this.i)*this.h},F:function(a,b){b&&O();null!==a&&(this.H(),null!==this.g||null===this.i||0===this.h?(this.g=a,U(!1)):this.i=z-a\/this.h,this.s||(this.i=null),this.B=null,this.J(!0),Q())},L:function(){return this.u()},time:function(a){if(r(a)){if(!this.s)throw W;a=this.C(a)[0];F(a);this.F(a,!0);return this}return this.L()},v:function(){var a=this.u();return this.A?\"running\":null===a?\"idle\":\nnull===this.i?\"paused\":0<this.h&&a>=this.j||0>this.h&&a<=this.l?\"finished\":\"running\"},state:function(){return this.v()},duration:function(){return this.D},M:function(a){F(a);O();var b=this.u();this.h=a;null!==b&&this.F(b,!1)},rate:function(a){return r(a)?(this.M(a),this):this.h},markers:function(a){return r(a)?(this.m.markers=X(a),this):r(this.m.markers)?this.m.markers:{}},marker:function(a){return r(this.m.markers)?this.m.markers[a]:void 0},_cancel:function(){if(!this.s||\"idle\"===this.v())return this;\nthis.i=this.g=null;this.A=!1;return this}};return{version:\"1.2.1\",animate:function(){var a={};1===arguments.length%2&&(a=X(arguments[arguments.length-1]));a=new ha(a);for(var b=arguments,c=0,d=0;d<b.length-1;d+=2){var e=b[d];var f=e instanceof Element?e:document.getElementById(e.substring(1));if(!f)throw Error(\"Invalid target: \"+e);e=f;f=b[d+1];e._ks||(e._ks={});for(var m=[],k=0;k<f.length;++k){var h=f[k],g=H(h,\"p\",\"property\");if(\"string\"!==typeof g||-1!==g.indexOf(\"-\")||\"\"===g||!(0<Z[g]||0<=ja.indexOf(g)))throw Error(\"Invalid property: \"+\ng);var n=ja.indexOf(g);\"\"!==g&&0<=n&&(g=n);n=Y(g);var p=H(h,\"t\",\"times\");if(!p||2>p.length)throw Error(\"Not enough times\");p=p.slice();if(!isFinite(p[0])||0>p[0])throw Error(\"Invalid time: \"+p[0]);for(var w=1;w<p.length;++w)if(!isFinite(p[w])||0>p[w]||p[w]<p[w-1])throw Error(\"Invalid time: \"+p[w]);w=p[0];var R=p[p.length-1]-w,S=h.iterations||0;1>S&&(S=1);R*=S;c<R+w&&(c=R+w);var I=H(h,\"v\",\"values\");if(!I||I.length!==p.length)throw Error(\"Values do not match times\");I=I.slice();for(var x=g,l=I,L=Y(x)&\n240,q=0;q<l.length;++q)if(96===L){for(var E=l[q].substring(6,l[q].length-2).match(\/[A-DF-Za-df-z][-+0-9eE., ]*\/ig),M=[],t=0;t<E.length;++t){M.push(E[t][0]);for(var v=1<E[t].trim().length?E[t].substring(1).split(\",\"):[],A=0;A<v.length;++A)v[A]=parseFloat(v[A]);M.push(v)}l[q]=M}else if(48===L)u(l[q],\"#\")?(E=9===l[q].length,l[q]=parseInt(l[q].substring(1),16),E||(l[q]=256*l[q]|255)):u(l[q],\"url(\")||\"none\"===l[q]||(console.warn(\"unsupported color: \"+l[q]),l[q]=0);else if(80===L){E=l;M=q;t=l[q];if(\"none\"===\nt)t=[0];else{v=[];for(var y=t.indexOf(\"(\");0<y;)if(A=aa.indexOf(t.substring(0,y)),0<=A){v.push(A);var T=t.indexOf(\") \");0>T&&(T=t.length-1);y=t.substring(y+1,T).split(\" \");5===A?(v.push(parseFloat(y[0])),v.push(parseFloat(y[1])),v.push(parseFloat(y[2])),v.push(pa(y[3]))):1===A?v.push(y[0]):v.push(parseFloat(y[0]));t=t.substring(T+1).trim();y=t.indexOf(\"(\")}else break;t=v}E[M]=t}else 64===L?\"none\"!==l[q]?\/^[0-9 .]*$\/.test(l[q])?l[q]=ea(l[q],\" \"):(console.warn(\"unsupported value: \"+l[q]),l[q]=[0]):\nl[q]=[0]:32===L?(F(l[q]),l[q]=parseFloat(l[q])):0===x&&(l[q]=parseFloat(l[q]));x=H(h,\"e\",\"easing\");l=p.length;for(x||(x=[]);x.length<l;)x.push([1,0,0,.58,1]);for(l=0;l<x.length;++l)x[l]=oa(x[l]);n=[g,n,w,R,p,I,x,S];p=H(h,\"mp\",\"motionPath\");r(p)&&0===g&&(n[8]=[],n[8][0]=h.motionRotate,g=document.createElementNS(\"http:\/\/www.w3.org\/2000\/svg\",\"path\"),p||(p=\"M0,0\"),g.setAttribute(\"d\",p),n[8][1]=g,n[8][2]=g.getTotalLength());h=H(h,\"f\",\"fill\");r(h)&&(n[9]=h.slice());m.push(n)}0<m.length&&(a.I.push(e),a.G.push(m))}a.D=\nc;a.l=0;a.j=a.D;ia(a);return a},add:ia,remove:V,removeAll:function(){for(var a=D.length-1;0<=a;--a)V(D[a]);return this},timelines:function(){return D.slice()},globalPlay:function(){C&&(ca=C-(new Date).getTime(),C=void 0,Q());return this},globalPause:function(){C||(C=z,U(!1));return this},globalState:function(){return C?\"paused\":\"running\"}}}();\n]]><\/script><script><![CDATA[if(KeyshapeJS.version.indexOf('1.')!=0)throw Error('Expected KeyshapeJS v1.*.*');window.ks=document.ks=KeyshapeJS;(function(ks){\nvar tl=ks.animate(\"#_a0\",[{p:'opacity',t:[0,500,1000],v:[0,1,1],e:[[0],[0],[0]]}],\n\"#_a1\",[{p:'opacity',t:[0,500,1000],v:[0,1,1],e:[[0],[0],[0]]},{p:'d',t:[500,1500],v:[\"path('M400,0L400,0')\",\"path('M400,0L100.1,0')\"],e:[[0],[0]]}],\n\"#_a2\",[{p:'opacity',t:[0,500,1000],v:[0,1,1],e:[[0],[0],[0]]},{p:'d',t:[500,1500],v:[\"path('M100.1,0L100.1,0L100.1,0C100.1,0,100.1,0,100.1,0Z')\",\"path('M100.1,0L100.1,0L382.9,282.8C382.9,282.8,100.1,0,100.1,0Z')\"],e:[[1,0,0,1,1],[0]]}],\n\"#_a3\",[{p:'opacity',t:[0,1000],v:[1,1],e:[[0],[0]]},{p:'d',t:[0,500],v:[\"path('M400,0L400,0')\",\"path('M400,0L100.1,.1')\"],e:[[0],[0]]}],\n\"#_a4\",[{p:'d',t:[0,1500,3000],v:[\"path('M0,0L0,0L0,0C0,0,0,0,0,0Z')\",\"path('M-288.9,77.7L0,0L0,0C0,0,-288.9,77.7,-288.9,77.7Z')\",\"path('M-288.9,77.7L0,0L-76.9,-134.4C-76.9,-134.4,-288.9,77.7,-288.9,77.7Z')\"],e:[[0],[0],[0]]}],\n{autoremove:false}).range(0,10000).loop(true);\nif(document.location.search.substr(1).split('&').indexOf('global=paused')>=0)ks.globalPause();})(KeyshapeJS);\n]]><\/script><\/svg>\n        <\/div>\n    <\/div>\n\t\t\t<!-- end SVG Animation -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab38830 e-con-full e-flex e-con e-child\" data-id=\"ab38830\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46960d9 elementor-widget elementor-widget-text-editor\" data-id=\"46960d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 data-start=\"696\" data-end=\"770\"><strong data-start=\"705\" data-end=\"770\">Step 4: GAP Analysis \u2014 Identifying Brand Growth Opportunities<\/strong><\/h3><p data-start=\"772\" data-end=\"1003\">GAP Analysis helps us identify the <strong data-start=\"807\" data-end=\"873\">gap between where your brand is today and where it needs to be<\/strong> to fulfill its strategic goals. We review your current communication, positioning, visual identity, and overall brand experience.<\/p><p data-start=\"1005\" data-end=\"1253\">This step clarifies <strong data-start=\"1025\" data-end=\"1085\">what\u2019s working, what\u2019s missing, and what needs to evolve<\/strong> so the brand can consistently reflect its mission and resonate with its target audience.<br data-start=\"1174\" data-end=\"1177\" \/>It\u2019s the groundwork for smart brand refinement or full-scale transformation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2c640e e-con-full e-flex e-con e-parent\" data-id=\"f2c640e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5ecfd6d e-con-full e-flex e-con e-child\" data-id=\"5ecfd6d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4390e5 elementor-widget elementor-widget-image\" data-id=\"e4390e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/intsign.co\/wp-content\/uploads\/2023\/06\/Strategy-05.svg\" class=\"attachment-full size-full wp-image-26558\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8930b13 e-con-full e-flex e-con e-child\" data-id=\"8930b13\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-950b2e2 elementor-widget elementor-widget-text-editor\" data-id=\"950b2e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 data-start=\"688\" data-end=\"761\"><strong data-start=\"697\" data-end=\"761\">Step 5: Positioning \u2014 The Brand\u2019s Place in Minds and Markets<\/strong><\/h3><p data-start=\"763\" data-end=\"994\">At this stage, we craft your brand\u2019s <strong data-start=\"800\" data-end=\"835\">clear and strategic positioning<\/strong> \u2014 the unique space it occupies in the market and in your audience\u2019s perception.<br data-start=\"915\" data-end=\"918\" \/>We answer the essential question: <strong data-start=\"952\" data-end=\"994\">Why this brand, why now, and for whom?<\/strong><\/p><p data-start=\"996\" data-end=\"1212\">Strong positioning sets you apart from competitors and communicates your <strong data-start=\"1069\" data-end=\"1101\">value, idea, and personality<\/strong> in a clear, compelling way. It becomes the foundation for everything \u2014 from your slogan to your tone of voice.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd8f3f1 e-con-full e-flex e-con e-parent\" data-id=\"dd8f3f1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7e74ecc e-con-full e-flex e-con e-child\" data-id=\"7e74ecc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-757ba20 elementor-widget elementor-widget-image\" data-id=\"757ba20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/intsign.co\/wp-content\/uploads\/2023\/06\/Strategy-06-1.svg\" class=\"attachment-full size-full wp-image-26569\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5ccf0e e-con-full e-flex e-con e-child\" data-id=\"f5ccf0e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b3825 elementor-widget elementor-widget-text-editor\" data-id=\"e8b3825\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 data-start=\"650\" data-end=\"725\"><strong data-start=\"659\" data-end=\"725\">Step 6: The Roadmap \u2014 A Step-by-Step Brand Implementation Plan<\/strong><\/h3><p data-start=\"727\" data-end=\"982\">At the final stage, we develop a <strong data-start=\"760\" data-end=\"777\">brand roadmap<\/strong> \u2014 a clear, actionable plan that turns your strategy into reality. It outlines every key move: from building visual identity and launching communication to selecting marketing channels and product rollout.<\/p><p data-start=\"984\" data-end=\"1205\"><strong data-start=\"984\" data-end=\"1021\">The roadmap = strategy in action.<\/strong><br data-start=\"1021\" data-end=\"1024\" \/>It helps your team stay aligned, focused, and efficient \u2014 with clear priorities, timelines, and responsibilities. This is how your brand moves from concept to execution with impact.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a55ebd4 e-con-full e-flex e-con e-parent\" data-id=\"a55ebd4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-89ffdf8 e-con-full e-flex e-con e-child\" data-id=\"89ffdf8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f61409 elementor-widget elementor-widget-image\" data-id=\"5f61409\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_effect&quot;:&quot;yes&quot;,&quot;motion_fx_rotateZ_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;motion_fx_rotateZ_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/intsign.co\/wp-content\/uploads\/2022\/07\/brandplatform.svg\" class=\"attachment-full size-full wp-image-21127\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14a075e e-con-full e-flex e-con e-child\" data-id=\"14a075e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01abd8f elementor-widget elementor-widget-text-editor\" data-id=\"01abd8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 data-start=\"564\" data-end=\"655\"><strong data-start=\"573\" data-end=\"653\">Brand strategy is not optional \u2014 it\u2019s the foundation for sustainable growth.<\/strong><\/h3><p data-start=\"656\" data-end=\"833\">A strong brand begins with bold answers to key questions: who you are, who you serve, and why you exist.<br data-start=\"760\" data-end=\"763\" \/>The sooner you define them, the faster you build a brand people trust.<\/p><p data-start=\"835\" data-end=\"924\"><strong data-start=\"835\" data-end=\"863\">Ready for the next step?<\/strong><br data-start=\"863\" data-end=\"866\" \/>Let\u2019s talk \u2014 and build a strategy that drives real growth.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The brand strategy is a holistic vision of the brand\u2019s further development, starting from the bare idea, concept, target audience definition, unique selling proposition and ending with the uniqueness of the product you bring to the market. When the strategy is ready, it explains what your project will be like, for whom, and most importantly, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30879,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-12599","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/pages\/12599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/comments?post=12599"}],"version-history":[{"count":169,"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/pages\/12599\/revisions"}],"predecessor-version":[{"id":34606,"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/pages\/12599\/revisions\/34606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/media\/30879"}],"wp:attachment":[{"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/media?parent=12599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}