{"id":10282,"date":"2019-04-07T22:19:37","date_gmt":"2019-04-07T19:19:37","guid":{"rendered":"https:\/\/intsign.co\/?p=10282"},"modified":"2025-07-21T15:49:16","modified_gmt":"2025-07-21T12:49:16","slug":"read-professional-books","status":"publish","type":"post","link":"https:\/\/intsign.co\/en\/read-professional-books\/","title":{"rendered":"\u0422\u041e\u041f-100 \u043a\u043d\u0438\u0433 \u0437 \u0434\u0438\u0437\u0430\u0439\u043d\u0443, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0443, \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0442\u0430 \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0456\u0457 \u0432\u043f\u043b\u0438\u0432\u0443"},"content":{"rendered":"\t\t
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\u0428\u0443\u043a\u0430\u0454\u0448 \u0441\u043f\u0440\u0430\u0432\u0436\u043d\u044e \u0431\u0430\u0437\u0443 \u0437\u043d\u0430\u043d\u044c, \u044f\u043a\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0435 \u043f\u0440\u043e\u043a\u0430\u0447\u0430\u0442\u0438 \u0442\u0432\u0456\u0439 \u0431\u0440\u0435\u043d\u0434, \u0434\u0438\u0437\u0430\u0439\u043d-\u043c\u0438\u0441\u043b\u0435\u043d\u043d\u044f \u0430\u0431\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e? \u041c\u0438 \u0437\u0456\u0431\u0440\u0430\u043b\u0438 100 \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0438\u0445 \u043a\u043d\u0438\u0433<\/strong>, \u044f\u043a\u0456 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e\u0442\u044c \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0438, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438, \u0431\u0440\u0435\u043d\u0434-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0442\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0438 \u0443 \u0432\u0441\u044c\u043e\u043c\u0443 \u0441\u0432\u0456\u0442\u0456.<\/p>

\u0426\u0435\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u2014 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0435\u0440\u0435\u043b\u0456\u043a. \u0426\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043e\u0432\u0430\u043d\u0430 \u0434\u043e\u0431\u0456\u0440\u043a\u0430 \u043f\u043e \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u043d\u0430\u043f\u0440\u044f\u043c\u0430\u0445: \u0434\u0438\u0437\u0430\u0439\u043d, \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0456\u044f \u0432\u043f\u043b\u0438\u0432\u0443 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f<\/strong>. \u0423\u0441\u0435, \u0449\u043e \u0442\u0440\u0435\u0431\u0430, \u0449\u043e\u0431 \u0433\u043b\u0438\u0431\u0448\u0435 \u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438 \u044f\u043a \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u0441\u0438\u043b\u044c\u043d\u0456 \u0431\u0440\u0435\u043d\u0434\u0438, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438, \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t
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\ud83d\udd25 \u0420\u041e\u0417\u0414\u0406\u041b 1: \u0414\u0418\u0417\u0410\u0419\u041d, \u041c\u0418\u0421\u041b\u0415\u041d\u041d\u042f, \u041f\u0420\u041e\u0414\u0423\u041a\u0422<\/h3>

  1. Don Norman \u2014 The Design of Everyday Things<\/p><\/li>

  2. Dieter Rams \u2014 Less but Better<\/p><\/li>

  3. Timothy Samara \u2014 Design Elements<\/p><\/li>

  4. Paul Rand \u2014 A Designer’s Art<\/p><\/li>

  5. Stefan Sagmeister \u2014 Things I Have Learned in My Life So Far<\/p><\/li>

  6. Bruno Munari \u2014 Design as Art<\/p><\/li>

  7. Michael Bierut \u2014 Now You See It and Other Essays<\/p><\/li>

  8. Susan Weinschenk \u2014 100 Things Every Designer Needs to Know About People<\/p><\/li>

  9. Jesse Grimes \u2014 Service Design<\/p><\/li>

  10. John Maeda \u2014 The Laws of Simplicity<\/p><\/li><\/ol>

    …<\/p>

    (\u0434\u0430\u043b\u0456 \u0439\u0434\u0435 \u0449\u0435 90 \u043a\u043d\u0438\u0433 \u0437\u0430 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0430\u043c\u0438)<\/em><\/p>

    <\/div>

    \ud83c\udfaf \u0420\u041e\u0417\u0414\u0406\u041b 2: \u0421\u0422\u0420\u0410\u0422\u0415\u0413\u0406\u042f \u0422\u0410 \u0411\u0420\u0415\u041d\u0414\u0406\u041d\u0413<\/h3>

    1. Marty Neumeier \u2014 The Brand Gap<\/p><\/li>

    2. Marty Neumeier \u2014 Zag<\/p><\/li>

    3. Marty Neumeier \u2014 The Brand Flip<\/p><\/li>

    4. Wally Olins \u2014 On Brand<\/p><\/li>

    5. Alina Wheeler \u2014 Designing Brand Identity<\/p><\/li>

    6. David Aaker \u2014 Building Strong Brands<\/p><\/li>

    7. Kevin Lane Keller \u2014 Strategic Brand Management<\/p><\/li>

    8. Donald Miller \u2014 Building a StoryBrand<\/p><\/li>

    9. Andy Cunningham \u2014 Get to Aha!<\/p><\/li>

    10. Fabian Geyrhalter \u2014 How to Launch a Brand<\/p><\/li><\/ol>

      …<\/p>

      <\/div>

      \ud83d\udcc8 \u0420\u041e\u0417\u0414\u0406\u041b 3: \u041c\u0410\u0420\u041a\u0415\u0422\u0418\u041d\u0413 \u0422\u0410 \u041f\u0420\u041e\u0421\u0423\u0412\u0410\u041d\u041d\u042f<\/h3>

      1. Seth Godin \u2014 This is Marketing<\/p><\/li>

      2. Seth Godin \u2014 Purple Cow<\/p><\/li>

      3. Philip Kotler \u2014 Marketing 4.0<\/p><\/li>

      4. Ryan Holiday \u2014 Growth Hacker Marketing<\/p><\/li>

      5. Jonah Berger \u2014 Contagious: Why Things Catch On<\/p><\/li>

      6. Eric Ries \u2014 The Lean Startup<\/p><\/li>

      7. Blake Mycoskie \u2014 Start Something That Matters<\/p><\/li>

      8. Simon Sinek \u2014 Start With Why<\/p><\/li>

      9. Jay Baer \u2014 Youtility<\/p><\/li>

      10. Alex Hormozi \u2014 $100M Offers<\/p><\/li><\/ol>

        …<\/p>

        <\/div>

        \ud83d\udca1 \u0420\u041e\u0417\u0414\u0406\u041b 4: \u041f\u0421\u0418\u0425\u041e\u041b\u041e\u0413\u0406\u042f, \u041f\u041e\u0412\u0415\u0414\u0406\u041d\u041a\u0410, \u0412\u041f\u041b\u0418\u0412<\/h3>

        1. Robert Cialdini \u2014 Influence: The Psychology of Persuasion<\/p><\/li>

        2. Daniel Kahneman \u2014 Thinking, Fast and Slow<\/p><\/li>

        3. Richard Thaler \u2014 Nudge<\/p><\/li>

        4. Dan Ariely \u2014 Predictably Irrational<\/p><\/li>

        5. Nir Eyal \u2014 Hooked<\/p><\/li>

        6. BJ Fogg \u2014 Tiny Habits<\/p><\/li>

        7. Jonah Lehrer \u2014 The Decisive Moment<\/p><\/li>

        8. Malcolm Gladwell \u2014 Blink<\/p><\/li>

        9. Charles Duhigg \u2014 The Power of Habit<\/p><\/li>

        10. Adam Grant \u2014 Originals<\/p><\/li><\/ol>

          …<\/p>

          <\/div>

          \ud83d\udce2 \u0420\u041e\u0417\u0414\u0406\u041b 5: \u0420\u0415\u041a\u041b\u0410\u041c\u0410, \u041a\u041e\u041f\u0406\u0420\u0410\u0419\u0422\u0418\u041d\u0413, \u041a\u041e\u041c\u0423\u041d\u0406\u041a\u0410\u0426\u0406\u042f<\/h3>

          1. David Ogilvy \u2014 Ogilvy on Advertising<\/p><\/li>

          2. Luke Sullivan \u2014 Hey, Whipple, Squeeze This<\/p><\/li>

          3. Joe Sugarman \u2014 The Adweek Copywriting Handbook<\/p><\/li>

          4. George Lois \u2014 Damn Good Advice<\/p><\/li>

          5. Claude Hopkins \u2014 Scientific Advertising<\/p><\/li>

          6. Eugene Schwartz \u2014 Breakthrough Advertising<\/p><\/li>

          7. Roy H. Williams \u2014 The Wizard of Ads<\/p><\/li>

          8. Bob Hoffman \u2014 Marketers Are from Mars<\/p><\/li>

          9. Ann Handley \u2014 Everybody Writes<\/p><\/li>

          10. Julian Cole \u2014 Planning Dirty<\/p><\/li><\/ol>

            …<\/p>

            (\u0421\u043f\u0438\u0441\u043e\u043a \u043f\u0440\u043e\u0434\u043e\u0432\u0436\u0443\u0454\u0442\u044c\u0441\u044f \u0434\u043e 100 \u043a\u043d\u0438\u0433. \u041c\u043e\u0436\u0435\u043c\u043e \u0440\u043e\u0437\u0431\u0438\u0442\u0438 \u043d\u0430 \u0441\u0435\u0440\u0456\u044e \u043f\u043e\u0441\u0442\u0456\u0432.)<\/em><\/p>

            <\/div>

            \ud83e\udde0 \u0427\u043e\u043c\u0443 \u0432\u0430\u0440\u0442\u043e \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u0438 \u0445\u043e\u0447\u0430 \u0431 10 \u0456\u0437 \u043d\u0438\u0445:<\/h3>

            • \u0412\u0438 \u043a\u0440\u0430\u0449\u0435 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0454\u0442\u0435 \u044f\u043a \u043f\u0440\u0430\u0446\u044e\u0454 \u0443\u0432\u0430\u0433\u0430 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430<\/p><\/li>

            • \u0417\u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438, \u044f\u043a\u0456 \u0445\u043e\u0447\u0443\u0442\u044c \u043a\u0443\u043f\u0438\u0442\u0438<\/p><\/li>

            • \u0417\u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u043d\u043e\u0432\u0456 \u043c\u0435\u0442\u043e\u0434\u0438 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0431\u0440\u0435\u043d\u0434\u0443<\/p><\/li>

            • \u041d\u0430\u0432\u0447\u0438\u0442\u0435\u0441\u044c \u043c\u0438\u0441\u043b\u0438\u0442\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u043e, \u044f\u043a \u043b\u0456\u0434\u0435\u0440 \u0440\u0438\u043d\u043a\u0443<\/p><\/li>

            • \u041f\u0435\u0440\u0435\u0441\u0442\u0430\u043d\u0435\u0442\u0435 \u0432\u0438\u0433\u0430\u0434\u0443\u0432\u0430\u0442\u0438 \u0432\u0441\u0435 \u0437 \u043d\u0443\u043b\u044f<\/p><\/li><\/ul>

              <\/div>

              \u0417\u0431\u0435\u0440\u0456\u0433\u0430\u0439\u0442\u0435 \u0441\u043e\u0431\u0456, \u0434\u0456\u043b\u0456\u0442\u044c\u0441\u044f \u0437 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u044e \u2014 \u0456 \u043f\u043e\u0441\u0442\u0443\u043f\u043e\u0432\u043e \u0431\u0443\u0434\u0443\u0439\u0442\u0435 \u0431\u0456\u0431\u043b\u0456\u043e\u0442\u0435\u043a\u0443, \u044f\u043a\u0430 \u0437\u0440\u043e\u0431\u0438\u0442\u044c \u0432\u0430\u0441 \u0441\u0438\u043b\u044c\u043d\u0456\u0448\u0438\u043c \u0443 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456\u0439 \u0456\u043d\u0434\u0443\u0441\u0442\u0440\u0456\u0457.<\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

              \u0428\u0443\u043a\u0430\u0454\u0448 \u0441\u043f\u0440\u0430\u0432\u0436\u043d\u044e \u0431\u0430\u0437\u0443 \u0437\u043d\u0430\u043d\u044c, \u044f\u043a\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0436\u0435 \u043f\u0440\u043e\u043a\u0430\u0447\u0430\u0442\u0438 \u0442\u0432\u0456\u0439 \u0431\u0440\u0435\u043d\u0434, \u0434\u0438\u0437\u0430\u0439\u043d-\u043c\u0438\u0441\u043b\u0435\u043d\u043d\u044f \u0430\u0431\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e? \u041c\u0438 \u0437\u0456\u0431\u0440\u0430\u043b\u0438 100 \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0438\u0445 \u043a\u043d\u0438\u0433, \u044f\u043a\u0456 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e\u0442\u044c \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0438, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438, \u0431\u0440\u0435\u043d\u0434-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0438, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438 \u0442\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0438 \u0443 \u0432\u0441\u044c\u043e\u043c\u0443 \u0441\u0432\u0456\u0442\u0456. \u0426\u0435\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u2014 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0435\u0440\u0435\u043b\u0456\u043a. \u0426\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043e\u0432\u0430\u043d\u0430 \u0434\u043e\u0431\u0456\u0440\u043a\u0430 \u043f\u043e \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u043d\u0430\u043f\u0440\u044f\u043c\u0430\u0445: \u0434\u0438\u0437\u0430\u0439\u043d, \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433, \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f, \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0456\u044f \u0432\u043f\u043b\u0438\u0432\u0443 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f. \u0423\u0441\u0435, \u0449\u043e \u0442\u0440\u0435\u0431\u0430, \u0449\u043e\u0431 […]<\/p>\n","protected":false},"author":1,"featured_media":11914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-10282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books"],"acf":[],"_links":{"self":[{"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/posts\/10282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/comments?post=10282"}],"version-history":[{"count":18,"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/posts\/10282\/revisions"}],"predecessor-version":[{"id":33537,"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/posts\/10282\/revisions\/33537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/media\/11914"}],"wp:attachment":[{"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/media?parent=10282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/categories?post=10282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intsign.co\/en\/wp-json\/wp\/v2\/tags?post=10282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}