Naming means the professional creation of a brand name that is subject to registration as a trademark, with marketing objectives and brand positioning in mind.

Professional naming solves the strategic tasks of the brand and correctly positions the brand in the perception of the target audience.

Naming should qualitatively differentiate the brand in a competitive environment. The brand name must be protected as a trademark.

The name should evoke exclusively positive associations with the brand and the quality of the product or service.

Naming should be easy to sell.