For a long time, Goodwill’s activities have been centered around events, conferences and travel, mainly for pharmaceutical companies. Due to the expansion of the list of services offered, it was decided to change the communication focus.

This is how the slogan  “we create mood“, which fully reveals the concept of the updated brand, appeared.

The positioning of the agency has changed – the appearance of all communications has been radically updated, they have become simpler and more understandable.