Goodwill

Events & Services

create a mood

2018

For many years, Goodwill focused on organizing events, conferences, and travel programs, primarily for pharmaceutical companies. With the expansion of services, the company needed a new communication strategy to reflect its broader expertise.

We developed a new positioning and created the slogan Create a mood, which fully conveys the essence of the updated brand.

Our agency carried out a comprehensive rebranding: from refreshing the corporate identity and simplifying visual communications to building a clear and modern design system that strengthened Goodwill’s market presence.

brand strategy

rebranding

brand guidelines

Team
Oleh Dzohan — Creative Director
Roman M. — Brand Designer
Anastasiia Berestovska — Project Manager

Services

We are building smart and powerful brands using
research, strategy, technology and quality design

Brand Strategy

Brand strategy is market research, competitor analysis, product evaluation, and customer understanding. The goal is to create a positioning model and determine What makes your product unique?

Brand Naming

Naming is a process of creating a unique and memorable name for a brand, product, or service. This strategic decision is crucial in shaping the brand's identity and customer perception.

Branding

Branding provides an experience from a company, service, or product. A quality brand differentiates itself from competitors and creates an emotional connection with consumers. We create unique brands that work.

Packaging Design

Packaging design connects form, structure, materials, colour, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing and attractive to users.

Brand Guideline

Brandbook is the standards and rules a company uses to form a brand in different channels of communication. They define the framework for visual and verbal communication, set the foundation for a solid brand to grow and evolve.

Support

Brand support is a key focus of our services. We are dedicated to providing support for the brands we work with. We see our clients as partners and become an external team of your business responsible for creative aspects.

Clients

We worked with more than
300 brands in 20 countries of the world

Rodolit / STV Group / Ministry of ... / Silpo / Fozzy Group / М'ясторія / Biosphere Corp. / ABInBev Efes Ukraine / IDS Ukraine / Morshynska / Sweet.tv / Study.ua / Green Leaf / Westernacher GmbH / Pied-De-Poule / Berta Group / UB1 Logistics / Anelya Chicago / KTS Engineering / Expocore / CBH Bank Geneve / Esper Bionics / Biohacking Festival / PLS Logistics / Squareshot New York / Puls Energy / A2 Aesthetic Clinic / KTS Engineering / Growe / Sviy Group / FRU TIM / SAYEAH Cosmetics /

New Business

Oleh Dzohan
Founder & Creative Director

WhatsApp, Telegram, etc.

+380 63 272 08 13

E-mail

hello@intsign.co

Made in Kyiv with love