Packaging design is as individual a decision as building a strategy or developing an identity. Therefore, there are no standard solutions in packaging design and very strict principles and laws apply.

Packaging design carries the maximum information about the product and brand that is important for the buyer.

An important role in the formation of loyalty to the product is played by the appearance and ergonomics, who often becomes the factor that determines the final choice of the consumer.

Long-term relationship with the consumer, brand loyalty, emotional or rational choice is the main goal of all investments in packaging design.