Київ Іжа – is a new food market on the Left Side of the capital, created as a gastronomic hub for residents of the Left Bank, where there was a lack of places with quality establishments and a modern atmosphere. It is not just a food court – it is a place for meetings, food discoveries and the tastes of Kyiv.
We laid the foundation for the project as an honest, open, accessible and at the same time modern space for locals. Київ Іжа is about locality, taste, and a sincere love for gastronomy with love.
We created a positioning, name and visual system that is both simple and distinctive – one that immediately catches the eye, is easy to read in space and leaves an emotional response.
Naming
branding
illustrations
packaging design
brand activation
brand support
