
We developed the positioning, naming, and branding for VROOM — a new-generation driving school where learning is stress-free, fun, and interactive.
At the heart of the identity is Vroomchyk, a friendly mascot who helps students learn with confidence through gamified experiences.
VROOM combines online lessons with in-person driving sessions — instructors come right to your home or nearest metro station.
It’s a brand that merges innovation, care, and modern learning to move you forward.
vroom.in.ua
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brand strategy
Positioning
Naming
Slogan
branding
social media
brand activation

































