Branding that Introduced Ukrainian Cuisine to the World – Anelya Restaurant in the Michelin Guide

Our studio, INTSIGN, had the honor of developing the branding for Anelya, a Ukrainian restaurant in Chicago and the first of its kind to be included in the Michelin Guide. This is the story of how thoughtful branding not only created a dining destination but transformed Anelya into a symbol of modern Ukrainian gastronomy on the global stage.

The Challenge: Blending Tradition with Modernity.

Our goal was to craft a unique brand that captured the authenticity of Ukrainian cuisine while appealing to an American audience. Anelya isn’t just a restaurant; it’s a cultural space that connects guests to Ukraine through both taste and atmosphere.

The Strategy: Culture-Driven Identity.

We developed branding that combines contemporary design with elements of Ukrainian heritage.

Visual Identity: Traditional Ukrainian motifs were reimagined in a minimalist, modern design that is both eye-catching and memorable, blending elegance with authenticity.

Communication Strategy: The brand reflects the idea of culinary diplomacy, positioning Anelya as a bridge between Ukraine and the U.S., presenting authentic Ukrainian dishes in a refined, high-end dining experience.

Space and Menu Design: Every detail, from the menu to the interior, was crafted to showcase the balance of tradition and modernity, ensuring a unique dining experience.

Result: First Ukrainian Restaurant in the Michelin Guide.

In 2024, it was the first Ukrainian restaurant to be included in the Michelin Guide, earning international recognition for both its cuisine.