The new office center is designed to become the gravitational center of Bucha’s business space and a testament to the high status of its tenants.

Insight
In business, people decide everything. While it’s often said that employees make the difference, in reality, it’s the clients—voting with their money—who determine a businesses fate.

Brand Idea
The concept behind the new office building in Bucha is a place where successful people meet successful businesses.

Solution
By combining a prime geographic location, superior internal comfort and prestige, and a selection of retail and service offerings attractive to a high-income audience, the new building will generate a steady flow of distinguished visitors. These visitors will be united by their desire for top-quality service and their readiness to invest in it.

Positioning
Placing your business in this new space positions you at the crossroads of success—where thriving companies and influential individuals converge. 

Brand Naming
The name “Grono” embodies the idea of unity, growth, and potential. In nature, a grono refers to a dense cluster of fruits or berries that support one another on a single stem, forming a harmonious ensemble. In the context of an office center, this metaphor underscores the concept of a place where the best business minds and companies come together, united by shared values and a drive for growth and success.

GRONO becomes the hub that brings together successful people and companies, creating an ecosystem of collaboration and high achievement.