Berta Group

Retail & Distribution

full-cycle distribution company

2019

Berta Group is a national leader in the distribution of food and non-food products in Ukraine. With 25 years of experience, the company successfully provides distribution services, representing over 210 well-known brands with a diverse product portfolio.

For Berta Group’s 25th anniversary, we developed a comprehensive rebranding project that included updating the logo, corporate identity, brand positioning, and visual communication. The new identity highlights the company’s reliability, professionalism, and leadership in the distribution market.

The rebranding also involved creating an adaptive brand system for marketing materials and digital channels, enhancing brand recognition and improving communication with clients and partners. This helped strengthen Berta Group’s position as one of Ukraine’s leading distributors of food and non-food products.

berta.ua

brand strategy

branding

brand guidelines

brand activation

The recipe for the Insign team’s success is that they not only do their job very well and apply the latest marketing and design trends, but they invest creativity and ideology in their projects. I believe that the most important thing in building a brand is not visualization and image, but history and justification, which can create long-term loyalty to the brand. I don’t just recommend the Intsign team, I believe that these guys can set a new bar in building and developing world-class brands in Ukraine.

Ulyana Kostyshyn — BERTA Group, UB1

Team
Oleh Dzohan — Creative Director
Mike Stashkiv — Account Director
Roman Kutsachenko — Brand Designer

Services

We are building smart and powerful brands using
research, strategy, technology and quality design

Brand Strategy

Brand strategy is market research, competitor analysis, product evaluation, and customer understanding. The goal is to create a positioning model and determine What makes your product unique?

Brand Naming

Naming is a process of creating a unique and memorable name for a brand, product, or service. This strategic decision is crucial in shaping the brand's identity and customer perception.

Branding

Branding provides an experience from a company, service, or product. A quality brand differentiates itself from competitors and creates an emotional connection with consumers. We create unique brands that work.

Packaging Design

Packaging design connects form, structure, materials, colour, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing and attractive to users.

Brand Guideline

Brandbook is the standards and rules a company uses to form a brand in different channels of communication. They define the framework for visual and verbal communication, set the foundation for a solid brand to grow and evolve.

Support

Brand support is a key focus of our services. We are dedicated to providing support for the brands we work with. We see our clients as partners and become an external team of your business responsible for creative aspects.

Clients

We worked with more than
300 brands in 20 countries of the world

Rodolit / STV Group / Ministry of ... / Silpo / Fozzy Group / М'ясторія / Biosphere Corp. / ABInBev Efes Ukraine / IDS Ukraine / Morshynska / Sweet.tv / Study.ua / Green Leaf / Westernacher GmbH / Pied-De-Poule / Berta Group / UB1 Logistics / Anelya Chicago / KTS Engineering / Expocore / CBH Bank Geneve / Esper Bionics / Biohacking Festival / PLS Logistics / Squareshot New York / Puls Energy / A2 Aesthetic Clinic / KTS Engineering / Growe / Sviy Group / FRU TIM / SAYEAH Cosmetics /

New Business

Oleh Dzohan
Founder & Creative Director

WhatsApp, Telegram, etc.

+380 63 272 08 13

E-mail

hello@intsign.co

Made in Kyiv with love