Our creative agency developed a recognizable brand identity and naming for the healthy food store This is Food, which offers high-quality and useful products for conscious consumers.
We conducted in-depth market research and competitor analysis in the healthy products segment, carefully studying the needs and lifestyle of the target audience.
After multiple creative sessions, we chose the name This is Food — a simple yet powerful statement that communicates the brand’s essence: quality, health, and a conscious choice.
The brand concept is built on natural colors, organic shapes, and a clean visual identity, emphasizing the transparency and usefulness of the products. The result is a modern and trustworthy brand that resonates with people who value conscious consumption.
brand strategy
Naming
branding
packaging design
brand guidelines
