More Than Food

Cafes & Restaurants

Fast Food Project

2018

MORE THAN FOOD is a new ambitious project that unites two worlds: savory and sweet. The brand offers a modern approach to public catering, where guests can enjoy variety and quality in one place.

At the start, we analyzed customer experience, assortment, outlet formats, and atmosphere to shape the concept. This helped us understand the needs of modern urban residents and build a strategy that reflects them.

We created the name, communication style, and visual identity. A bold and playful branding system ensures easy scalability and gives the chain a recognizable character across all touchpoints.

Naming

branding

illustrations

packaging design

brand activation

brand support

Team
Oleh Dzohan — Creative Director
Anna Pronina — Brand Designer
Pavel Sidash — Brand Designer, Motion Designer
Anastasiia Berestovska — Project Manager

Services

We are building smart and powerful brands using
research, strategy, technology and quality design

Brand Strategy

Brand strategy is market research, competitor analysis, product evaluation, and customer understanding. The goal is to create a positioning model and determine What makes your product unique?

Brand Naming

Naming is a process of creating a unique and memorable name for a brand, product, or service. This strategic decision is crucial in shaping the brand's identity and customer perception.

Branding

Branding provides an experience from a company, service, or product. A quality brand differentiates itself from competitors and creates an emotional connection with consumers. We create unique brands that work.

Packaging Design

Packaging design connects form, structure, materials, colour, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing and attractive to users.

Brand Guideline

Brandbook is the standards and rules a company uses to form a brand in different channels of communication. They define the framework for visual and verbal communication, set the foundation for a solid brand to grow and evolve.

Support

Brand support is a key focus of our services. We are dedicated to providing support for the brands we work with. We see our clients as partners and become an external team of your business responsible for creative aspects.

Clients

We worked with more than
300 brands in 20 countries of the world

Rodolit / STV Group / Ministry of ... / Silpo / Fozzy Group / М'ясторія / Biosphere Corp. / ABInBev Efes Ukraine / IDS Ukraine / Morshynska / Sweet.tv / Study.ua / Green Leaf / Westernacher GmbH / Pied-De-Poule / Berta Group / UB1 Logistics / Anelya Chicago / KTS Engineering / Expocore / CBH Bank Geneve / Esper Bionics / Biohacking Festival / PLS Logistics / Squareshot New York / Puls Energy / A2 Aesthetic Clinic / KTS Engineering / Growe / Sviy Group / FRU TIM / SAYEAH Cosmetics /

New Business

Oleh Dzohan
Founder & Creative Director

WhatsApp, Telegram, etc.

+380 63 272 08 13

E-mail

hello@intsign.co

Made in Kyiv with love