NOWHERE Matcha Club is an experience of reset and reconnection with yourself through simple daily rituals, set within the rhythm of a big city.
We created a minimalist brand that builds a distinctive and recognizable presence in the urban environment. The visual language balances trendy street-food aesthetics with mindful consumption — clean forms, restrained typography, and a focus on the product and sensory experience.
The brand integrates seamlessly into the context of Zurich, resonating with a local audience that values mindfulness, functional beverages, and contemporary aesthetics.
positioning
naming
branding
Logotype
brand activation
brand support
