A brand book is a strategic brand tool that allows you to form and maintain a single image in the mind of the consumer.
A brand book as a document contains the full amount of information about the brand, describes its philosophy and positioning strategy, key elements and constants of visual identification, down to the smallest details of building each of the corporate identity elements and the visual image as a whole.
The elements described in the brand book allow those responsible for brand management to effectively recreate and scale the brand.
The main brand constants and the specifics of the business directly affect the nature and scope of the guideline.
The development of a brand book is always an individual story.