The brand strategy is a holistic vision of the further development of the brand, starting from the idea, concept, target audience definition, unique selling proposition to the uniqueness of the product that you bring to the market.
The brand formation strategy explains what your project will be like, for whom, and most importantly, how exactly it will communicate with your audience.
The critical and most difficult part of brand strategy is its practical implementation.
The brand concept describes a strong idea. Determines what needs of consumers the product will solve, what is its uniqueness and novelty.
The brand platform allows you to make a brand out of a product, i.e. it surrounds the product, which in itself is often boring and mundane, with a halo of emotions, attracting attention and “tying” consumers to itself.
Tone of Voice
It is important not only what the company offers and sells, but also how it communicates with customers. The voice of the brand significantly affects the recognition of the company.
A clear description of future customers, identifying their needs, interests and problems will allow you to build a strong and effective communication.
Unique Selling Propositione
A solution, service or other unique offer that differentiates your brand and qualitatively distinguishes it from competitors, which makes your product irreplaceable.
Determination of the most effective communication channels for your target audience, the formation of effective messages, the development of the name, logo and corporate identity of the brand.
Formation of a complex of rational and emotional benefits of the brand, representing the maximum value for its target audience.
Development of a set of tools and techniques for the practical implementation of the developed brand promotion strategy.