The brand strategy is a holistic vision of the brand’s further development, starting from the bare idea, concept, target audience definition, unique selling proposition and ending with the uniqueness of the product you bring to the market.
When the strategy is ready, it explains what your project will be like, for whom, and most importantly, exactly how it will communicate with your audience.
The most challenging but crucial part of brand strategy is its practical implementation.
Concept
ConceptThe concept describes a strong idea behind your brand. It helps to determine what customers’ needs the product solves and what its uniqueness and novelty are.
Brand Platform
Brand PlatformDeveloping a brand platform makes a brand out of a product. The platform offers a halo of emotions, attracts attention, and “ties a knot” with the consumers. On the contrary, the bare product is often perceived as boring and mundane.
Tone of Voice
Tone of VoiceNot only is it important what the company offers and sells, but also how it communicates with customers. The voice of the brand significantly affects the recognition of the company.
Target Audience
Target AudienceThe target audience analysis provides a precise description of your future customers. Identifying their needs, interests, and problems allows you to build solid and effective communication.
Unique Selling Propositione
Unique Selling Propositione is a solution, service, or other unique offer that individualizes your brand and contrasts it from competitors, which makes your product irreplaceable.
Communication Strategy
It is a plan for finding the most efficient communication channels for your target audience, creating effective messages, developing the name, logo, and brand’s corporate identity.
Value Proposition
Value proposition informs about the rational and emotional benefits of the brand, representing the maximum value for its target audience.
Implementation Tactics
Eventually, when the brand’s promotion strategy is formed, we develop a set of tools and proper techniques to turn the plan into action.
Step 1: Golden Circle — Vision, Mission and Goal
Step 2: Brand Personality Pyramid — Defining the Brand Personality
Step 3: Minimal Viable Audience (MVA) — Target Audience and Research
Step 4: GAP Analysis
Step 5: Positioning
Step 6: The Roadmap
