Naming is the professional creation of a brand name subject to registration as a trademark, taking into account marketing objectives and brand positioning.
— Professional naming solves the strategic tasks of the brand, correctly positions the brand in the minds of the target audience.
— Naming should qualitatively differentiate the brand in a competitive environment. The brand name must be protected as a trademark.
— The name should evoke exclusively positive associations with the brand, the quality of the product or service.
— Naming should be easy to sell.
We can help you develop a snazzy “crunchy” brand or product name that will become a household name over time.