Naming is the professional creation of a brand name subject to registration as a trademark, taking into account marketing objectives and brand positioning.
Professional naming solves the strategic tasks of the brand, correctly positions the brand in the minds of the target audience.
Naming should qualitatively differentiate the brand in a competitive environment. The brand name must be protected as a trademark.
The name should evoke exclusively positive associations with the brand, the quality of the product or service.
Naming should be easy to sell.
We can help you develop a snazzy “crunchy” brand or product name that will become a household name over time.