Our team created a recognizable brand and naming for the store, which offers quality and useful products for conscious consumers.

In our creative agency, we took on the task of creating a strong brand and name for “This is Food”, which would reflect its core values – quality, health and conscious choice.

We conducted an analysis of competitors in the market of healthy products and studied the needs of the target audience.

After many discussions and analysis, we chose the naming “This is Food”. This name reflects the main idea of the store – to present quality and useful products that speak for themselves. We have created a brand concept that is based on natural colors, natural forms and informs about the quality and usefulness of products.