It is very difficult to become a brand that inspires confidence and makes you fall in love with the first purchase.
Kohai is the best friend you meet for coffee, travel, vacation. She feels you, knows and understands. You are always comfortable together, you have common slang, jokes and secrets.
We came up with a strategy, name and slogan, created a bright emotional brand that motivates and inspires.
Love is easy!
Creative Director — Oleg Dzogan
Designer — Anna Pronina
Designer — Pavel Sidash
Photographer — Anastasiia Berestovska