Kohai

Beauty & Fashion

Kohai — it's simple

2019

The Kohai brand was created by Olga Fedorushchenko in 2019. The first collection was released in 2020 at the beginning of the pandemic. It seemed that it was not the best period to launch new projects, but it turned out to be exactly the opposite. The brand immediately received feedback and found its customers.

Translated from Japanese, Kohai means “friend standing behind”. This is someone who is always there, ready to help and support. In the Ukrainian language, Kohai is the most transparent, most sincere and warm feeling on Earth, which everyone should feel” comments the founder of the brand.

The DNA of the brand is minimalist things that remain relevant regardless of time and season. Flawless cut, clear lines, high quality materials and a combination of different collections. This is a basic wardrobe that is easy to mix, complement, diversify with accessories and create new images for any event.

Kohai clothes are best friend who is always there.

kohai.ua

Strategy

naming

slogan

branding

packaging

brand activation

Fantastic team of professionals in their field. They know how to feel you and your brand, visualize all your thoughts and create a high-quality product. Working with INTSIGN is a pleasure.
Olga Fedorushchenko

Team
Oleh Dzohan — Creative Director
Anna Pronina — Art Director
Pavel Sidash — Brand Designer
Anastasiia Berestovska — Photographer
Olga Fedorushchenko — Founder

Services

We are building smart and powerful brands using
research, strategy, technology and quality design

Brand Strategy

Brand strategy is market research, competitor analysis, product evaluation, and customer understanding. The goal is to create a positioning model and determine What makes your product unique?

Brand Naming

Naming is a process of creating a unique and memorable name for a brand, product, or service. This strategic decision is crucial in shaping the brand's identity and customer perception.

Branding

Branding provides an experience from a company, service, or product. A quality brand differentiates itself from competitors and creates an emotional connection with consumers. We create unique brands that work.

Packaging Design

Packaging design connects form, structure, materials, colour, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing and attractive to users.

Brand Guideline

Brandbook is the standards and rules a company uses to form a brand in different channels of communication. They define the framework for visual and verbal communication, set the foundation for a solid brand to grow and evolve.

Support

Brand support is a key focus of our services. We are dedicated to providing support for the brands we work with. We see our clients as partners and become an external team of your business responsible for creative aspects.

Clients

We worked with more than
200 brands in 20 countries of the world

STV Group / Ministry of ... / Silpo / Fozzy Group / М'ясторія / IDS Ukraine / Morshynska / Study.ua / Westernacher Germany / Pied-De-Poule / Berta Group / Rodolit / UB1 Logistics / Anelya Chicago / KTS Engineering / Expocore / CBH Bank Geneve / Esper Bionics / Biohacking Festival / PLS Logistics / Squareshot New York / Svoy Group / FRU TIM / SAYEAH Cosmetics / Puls Energy / A2 Aesthetic Clinic /

New Business

Oleh Dzohan
Founder & Creative Director

WhatsApp, Telegram, etc.

+380 63 272 08 13

E-mail

hello@intsign.co

Made in Kyiv with love