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Ministry of Shawarma

Cafes & Restaurants

Street Food Culture in Ukraine

2022

“Ministry of shawarma” is a new street bistro in the heart of Kyiv, which became the first collaboration between Evgeny Taller and Spartak Velishayev in the direction of the development of street food culture in Ukraine. The menu was created by brand chef Oleksiy Krakovsky, known for his projects Adelle, Liberty Diner and Coco, which have already gained popularity in Kyiv.

We took on the development and implementation of complete branding — from creating a logo to designing signs and packaging. We also designed the navigation system, branded clothing for the team and many fine details that make the project unique and complete.

Our studio helped expand the brand concept, add bright accents to it and activate it on the market. Thanks to a comprehensive approach to design and attention to detail, “Ministry of Shawarma” has become a new must-visit place for residents of Kyiv and guests of the city, combining high product quality and a stylish, recognizable image.

 

ministry.ua

Strategy
branding
packaging
brandbook
brand activation

When collaborating with a agency, I prioritize their level of involvement and responsibility. These aspects are crucial for achieving positive results and ensuring the ongoing success of the project. While some might consider my expectations high, I find that younger teams, like INTSIGN, are adept at meeting these demands. They bring enthusiasm, speed, and a keen awareness of future trends to the table. Oleg, as the core of the team, plays a key role in creating scalability and offering valuable recommendations. The team's ability to quickly adapt and acquire new knowledge, coupled with their dynamic approach, sets them apart. During our initial meeting, it became evident that they possess the qualities needed for success.
Spartak Velishaev

Team
Oleh Dzohan — Creative Director
Ilya Kosyuk — Brand Designer

Daria Myroshnychenko — Marketing
Olena Mokrinskaya — Marketing

Evgen Taller — Co-Founder
Spartak Velishaev — Co-Founder

© INTSIGN 2024