Pied-De-Poule

Beauty & Fashion, Health & Education, Retail & Services

Time to Brush the Feathers

2015 — 2023

PIED-DE-POULE is when you get not just a service in a beauty salon, but build a holistic image based on a detailed consultation that reveals you and makes you feel perfect. When you will look as bright and confident as possible.

This is not just a beauty salon, this is a club of beautiful and self-confident people.

We came up with a legend, naming, developed a brand and laid down all the brand constants. 

For 8 years of existence of PIED-DE-POULE, 16 beauty salons have been opened throughout Ukraine and the world. The franchise is being actively sold.

p-de-p.com

Strategy
naming
branding
brandbook
brand activation
support

Team
Oleh Dzohan — Creative Director
Roman Kutsachenko — Brand Designer
Anastasiia Berestovska — Project Manager
Kolchenko Egor — Co-Founder
Shidenko Anna — Co-Founder

Services

We are building smart and powerful brands using
research, strategy, technology and quality design

Brand strategy is market research, competitor analysis, product evaluation, and customer understanding. The goal is to create a positioning model and determine what differentiates your product from the competition.

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Naming is a process of creating a unique and memorable name for a brand, product, or service. This strategic decision is crucial in shaping the brand's identity and customer perception.

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Branding provides an experience from a product, service, or company that differentiates it from competitors and builds an emotional connection with consumers. We create smart brands that become lovemarks.

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Packaging design connects form, structure, materials, colour, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing and attractive to users.

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Brandbook is the standards and rules a company uses to form a brand in different channels of communication. They define the framework for visual and verbal communication, set the foundation for a solid brand to grow and evolve.

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Brand support is a key focus of our services. We are dedicated to providing support for the brands we work with. We see our clients as partners and become an external team of your business responsible for creative aspects.

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Clients

We worked with more than
100 brands in 20 countries of the world

STV Group / Ministry of ... / Silpo / Fozzy Group / М'ясторія / IDS Ukraine / Morshynska / Study.ua / Westernacher Germany / Pied-De-Poule / Berta Group / UB1 Logistics / Anelya Chicago / KTS Engineering / Expocore / CBH Bank Geneve / Esper Bionics / Biohacking Festival / PLS Logistics / Squareshot New York / Svoy Group / FRU TIM / SAYEAH Cosmetics / Puls Energy / A2 Aesthetic Clinic /
STV Group / Ministry of ... / Silpo / Fozzy Group / М'ясторія / IDS Ukraine / Morshynska / Study.ua / Westernacher Germany / Pied-De-Poule / Berta Group / UB1 Logistics / Anelya Chicago / KTS Engineering / Expocore / CBH Bank Geneve / Esper Bionics / Biohacking Festival / PLS Logistics / Squareshot New York / Svoy Group / FRU TIM / SAYEAH Cosmetics / Puls Energy / A2 Aesthetic Clinic /

New Business

Oleh Dzohan
Founder & Creative Director

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