“Salmon and Friends” is a sushi bar for friends and fun food trips.

Our studio was tasked with creating a sushi bar brand that would go beyond the traditional serving of Japanese cuisine, transforming the space into a place for meeting friends and shared adventures. This is how “Salmon and Friends” appeared – a sushi bar where the atmosphere of friendship and fun became the basis of the brand.

Concept: friendship, adventure and salmon pattern.

We built the concept around the idea of shared time and adventures that guests experience together with the main characters of the brand.

Visual identity: the basis of the brand became the distinctive salmon pattern, which we integrated into all design elements – from the logo to the packaging. The pattern not only adds visual unity, but also becomes a recognizable feature of the brand, which creates an association with freshness and quality of products.

Characters and their adventures: together with Salmon, we created two of his friends who are always by his side and get into various funny situations. Their adventures are reflected in interior elements, packaging and social media communications, creating an interactive interaction with guests. Characters bring the brand to life, making it friendly and approachable for every visitor.

Space design: the interior supports the concept of friendship and adventure, combining lightness and modern style with thematic details related to the brand’s characters. It is a place where guests come to have fun, share food and stories with friends.

The result: a sushi bar for friends and fun adventures.

“Salmon and Friends” has become a popular place for meetings and recreation, where guests not only enjoy high-quality Japanese cuisine, but also immerse themselves in the atmosphere of friendship and adventure.