STV Group

Retail & Services

Distrubution Company

2024

Communication Strategy and Rebranding for Ukraine’s Leading FMCG Distributor

STV Group is a group of companies with years of successful experience in the Ukrainian distribution market. With a portfolio of over 80 global brands, the company holds a leading position, ensuring consistent access to high-quality products for consumers across Ukraine. Partnering with both national and regional retail chains, STV Group implements comprehensive solutions.

We developed a new communication strategy, complete rebranding, and brand book for STV Group, strengthening its market image and building effective communication with its partners and consumers. Our solutions highlight the core values of STV Group—responsibility, reliability, and an innovative approach to distribution.

With new strategy and updated visual identity, the company now has a powerful tool to enhance its market presence and uphold its reputation as an industry leader.

brand strategy

rebranding

brandbook

brand activation

Team
Oleh Dzohan — Creative Director
Pavlo Kovalenko — Head of Strategy
Olha Rylska — Brand Designer
Anastasiia Berestovska — Project Manager

Services

We are building smart and powerful brands using
research, strategy, technology and quality design

Strategy

Brand strategy is market research, competitor analysis, product evaluation, and customer understanding. The goal is to create a positioning model and determine what differentiates your product from the competition.

Naming

Naming is a process of creating a unique and memorable name for a brand, product, or service. This strategic decision is crucial in shaping the brand's identity and customer perception.

Branding

Branding provides an experience from a product, service, or company that differentiates it from competitors and builds an emotional connection with consumers. We create smart brands that become lovemarks.

Packaging

Packaging design connects form, structure, materials, colour, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing and attractive to users.

Brandbook

Brandbook is the standards and rules a company uses to form a brand in different channels of communication. They define the framework for visual and verbal communication, set the foundation for a solid brand to grow and evolve.

Support

Brand support is a key focus of our services. We are dedicated to providing support for the brands we work with. We see our clients as partners and become an external team of your business responsible for creative aspects.

Clients

We worked with more than
100 brands in 20 countries of the world

STV Group / Ministry of ... / Silpo / Fozzy Group / М'ясторія / IDS Ukraine / Morshynska / Study.ua / Westernacher Germany / Pied-De-Poule / Berta Group / UB1 Logistics / Anelya Chicago / KTS Engineering / Expocore / CBH Bank Geneve / Esper Bionics / Biohacking Festival / PLS Logistics / Squareshot New York / Svoy Group / FRU TIM / SAYEAH Cosmetics / Puls Energy / A2 Aesthetic Clinic /

New Business

Oleh Dzohan
Founder & Creative Director

WhatsApp, Telegram, etc.

+380 63 272 08 13

E-mail

hello@intsign.co

Made in Kyiv with love