
For the NOWHERE matcha club in Zurich, we developed a comprehensive project: from naming to full branding that embodies the “here and now” philosophy — moments of mindfulness in the world of trendy drinks.
The minimalist identity creates a trendy street-food vibe.
A recognizable brand that resonates with the local audience of mindfulness enthusiasts, functional drinks, and modern aesthetics.
positioning
slogan
branding
Logotype
brand activation
brand guidelines



















