
We developed Headshot Coffee Co., a brand that embodies the energy and pace of modern life. After researching the target audience — people who see coffee as both a daily ritual and a source of inspiration — we created the name, identity, and visual system to reflect confidence and strength.
The logo, a stylized revolver silhouette, highlights the character behind the naming, while the packaging design uses algorithm-generated signs for each SKU to indicate key flavor notes, grind intensity, and roast level. The result is a modern, recognizable coffee brand for the retail market.
brand strategy
naming
branding
packaging
brand guidelines
photography
















