Rohatyy Zayets’

Food & Drinks

craft cider from two hares

2018

rzp

It is said that the brand founders, leaving the bar in the morning, saw two horned hares fighting over a basket of ripe apples.

This is how the taste of summer and freshness in a glass was born — all embodied in Rohatyy Zayets cider, crafted using an old-fashioned apple juice fermentation technique.

brand strategy

naming

branding

packaging design

illustrations

brand guidelines

01 jakalope logo zoom
02 jakalope sign
03 jakalope logo
04 jakalope logo
06 jakalope fonts
07 jakalope colours
08 jakalope bc
09 jakalope coaster
13 jakalope bottle pear
15 jakalope bottle berry
intsign jakalope01
intsign jakalope00
19 jakalope cider 2
jakalope lemonade 01 scaled
Jakalope Lemonade 02 scaled

Team
Oleh Dzohan — Creative Director
Mike Stashkiv — Account Director
Roman Kutsachenko — Brand Designer
Roman Kirilich — Illustrator

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