Cakelab.

Cafes & Restaurants, Food & Drinks

Famous Cakes & Macarons

2021

Cakelab confectionery is a laboratory of quality and bright tastes! The assortment of the confectionery includes mousse and biscuit cakes, macarons, marshmallows and other desserts.

The team focus on the quality of desserts, lovingly select only the best ingredients – French chocolate and cocoa, Italian mascarpone cheese, high-quality butter, Madagascar vanilla, fruits and nuts, natural essences and spices!

Cakelab took it to the next level, opened a new 500 square meter tech laboratory and we helped reshape the brand visually.

We made a juicy rebranding, updated the slogan, did a good job on the packaging and menu.

cakelab.ua

slogan

rebranding

packaging design

brand activation

Team
Oleh Dzohan — Creative Director
Anastasiia Berestovska — Project manager
Ilya Kosyuk — Designer

Polina — Co-founder
Den Shafar — Co-founder

Services

We are building smart and powerful brands using
research, strategy, technology and quality design

Strategy

Brand strategy is market research, competitor analysis, product evaluation, and customer understanding. The goal is to create a positioning model and determine what differentiates your product from the competition.

Naming

Naming is a process of creating a unique and memorable name for a brand, product, or service. This strategic decision is crucial in shaping the brand's identity and customer perception.

Branding

Branding provides an experience from a product, service, or company that differentiates it from competitors and builds an emotional connection with consumers. We create smart brands that become lovemarks.

Packaging

Packaging design connects form, structure, materials, colour, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing and attractive to users.

Brandbook

Brandbook is the standards and rules a company uses to form a brand in different channels of communication. They define the framework for visual and verbal communication, set the foundation for a solid brand to grow and evolve.

Support

Brand support is a key focus of our services. We are dedicated to providing support for the brands we work with. We see our clients as partners and become an external team of your business responsible for creative aspects.

Clients

We worked with more than
100 brands in 20 countries of the world

STV Group / Ministry of ... / Silpo / Fozzy Group / М'ясторія / IDS Ukraine / Morshynska / Study.ua / Westernacher Germany / Pied-De-Poule / Berta Group / UB1 Logistics / Anelya Chicago / KTS Engineering / Expocore / CBH Bank Geneve / Esper Bionics / Biohacking Festival / PLS Logistics / Squareshot New York / Svoy Group / FRU TIM / SAYEAH Cosmetics / Puls Energy / A2 Aesthetic Clinic /

New Business

Oleh Dzohan
Founder & Creative Director

WhatsApp, Telegram, etc.

+380 63 272 08 13

E-mail

hello@intsign.co

Made in Kyiv with love