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They say that the founders of the brand, leaving the bar in the morning, saw two horned hares fighting for a basket of ripe apples.
This is how the taste of summer and freshness in a glass appeared — all this is about Rohatyy Zayets’ cider, made by fermenting apple juice using an old technology.
Strategy
naming
branding
packaging
brandbook
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![](https://intsign.co/wp-content/uploads/2020/09/jakalope-lemonade-01-scaled.jpg)
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