MORE THAN FOOD — a new ambitious project in the field of catering.

Getting started, we had to answer the question: “What is the value of the new network for the residents of the city?”

We conducted an analysis of customer experience: we analyzed the assortment, formats of different outlets and the atmosphere.

In the course of the work, they came to the main conclusion that formed the basis of the future strategy of the new brand, it is important for users to give “added value”, so the concept and name of the future brand “More than food” appeared.

Clear, lively and bold language of communication, gave it easy scalability and playfulness.