MORE THAN FOOD is a new ambitious project in the field of public catering, which combines two stories: salty and sweet.
When starting work, we had to answer the question: “What value does the new network bring to city residents?”
We conducted an analysis of customer experience: we analyzed the assortment, the formats of different outlets and the atmosphere.
In the course of the work, we came to the main conclusion, which formed the basis for the future strategy of the new brand, it is important to give users “added value”, and this is how the concept and name of the future brand “More Than” appeared.
A clear, lively and bold communication language gave it easy scalability and playfulness. Branded text structures enhance the emotional component, giving undeniable advantages when communicating with network guests.