Ministry of Pizza

Cafes & Restaurants

Bohemian pizza

2024

Bringing Italian Flavors to Kyiv — The Ministry of Pizza

The latest addition to the “Ministry of” restaurant network, “Ministry of Pizza,” opened its doors in the heart of Kyiv on Zankovetskaya Street. The concept behind this venue goes beyond traditional street food, offering a culinary experience that emphasizes authenticity, diversity, and the spirit of Italian cuisine.

Challenge: Crafting an Italian Food Experience in Kyiv
The mission was to create a space that felt both authentically Italian and uniquely Ukrainian culture, bridging local tastes with Italian culinary traditions. The goal was to introduce an elevated dining experience where pizza isn’t just food but a part of the cultural atmosphere.

Strategy: A Blend of Tradition and Modernity
Our approach was centered on integrating Italian heritage with a modern twist.

Visual Identity: We designed a brand that celebrates Italian simplicity while highlighting the vibrant energy of Kyiv. Warm tones, natural textures like wood and fabric, and soft lighting create a cozy, welcoming space. The dark green bar and burgundy restroom serve as focal points, adding a touch of sophistication.

Culinary Concept: The menu, crafted by renowned pizza expert Ilya Syomin, focuses on pizzas — a traditional Italian pre-fermentation method known for its unique flavor and airy texture. The diverse offerings range from classic to innovative, ensuring something for everyone.

Result: A New Icon for Pizza Lovers
Since opening, the Ministry of Pizza has become a hub for pizza enthusiasts and those seeking a taste of Italy in the city. The brand successfully combines the charm of Italian tradition with the dynamic spirit of Kyiv, setting a new standard for culinary excellence in the local dining scene.

ministry.piz

Strategy

branding

illustration

packaging

brandbook

brand activation

When collaborating with a agency, I prioritize their level of involvement and responsibility. These aspects are crucial for achieving positive results and ensuring the ongoing success of the project. While some might consider my expectations high, I find that younger teams, like INTSIGN, are adept at meeting these demands. They bring enthusiasm, speed, and a keen awareness of future trends to the table. Oleg, as the core of the team, plays a key role in creating scalability and offering valuable recommendations. The team's ability to quickly adapt and acquire new knowledge, coupled with their dynamic approach, sets them apart. During our initial meeting, it became evident that they possess the qualities needed for success.
Spartak Velishaev

Team
Oleh Dzohan — Creative Director
Olha Rylska — Brand Designer, Illustration

Daria Myroshnychenko — Marketing
Olena Mokrinskaya — Marketing

Evgen Taller — Co-Founder
Spartak Velishaev — Co-Founder

Services

We are building smart and powerful brands using
research, strategy, technology and quality design

Strategy

Brand strategy is market research, competitor analysis, product evaluation, and customer understanding. The goal is to create a positioning model and determine what differentiates your product from the competition.

Naming

Naming is a process of creating a unique and memorable name for a brand, product, or service. This strategic decision is crucial in shaping the brand's identity and customer perception.

Branding

Branding provides an experience from a product, service, or company that differentiates it from competitors and builds an emotional connection with consumers. We create smart brands that become lovemarks.

Packaging

Packaging design connects form, structure, materials, colour, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing and attractive to users.

Brandbook

Brandbook is the standards and rules a company uses to form a brand in different channels of communication. They define the framework for visual and verbal communication, set the foundation for a solid brand to grow and evolve.

Support

Brand support is a key focus of our services. We are dedicated to providing support for the brands we work with. We see our clients as partners and become an external team of your business responsible for creative aspects.

Clients

We worked with more than
100 brands in 20 countries of the world

STV Group / Ministry of ... / Silpo / Fozzy Group / М'ясторія / IDS Ukraine / Morshynska / Study.ua / Westernacher Germany / Pied-De-Poule / Berta Group / UB1 Logistics / Anelya Chicago / KTS Engineering / Expocore / CBH Bank Geneve / Esper Bionics / Biohacking Festival / PLS Logistics / Squareshot New York / Svoy Group / FRU TIM / SAYEAH Cosmetics / Puls Energy / A2 Aesthetic Clinic /

New Business

Oleh Dzohan
Founder & Creative Director

WhatsApp, Telegram, etc.

+380 63 272 08 13

E-mail

hello@intsign.co

Made in Kyiv with love