
NOWE.UA represents a new approach to electronics retail, where innovation meets exceptional service. We developed the name, positioning, and branding to reflect the brand’s core idea—making technologies more accessible, intuitive, and user-friendly.
The modern identity of nowe.ua highlights the dynamic nature of change and a new level of customer engagement. It’s more than just a store; it’s a space where everyone can find the right solutions for their lifestyle.
Strategy
Positioning
Brand naming
Slogan
branding
brand activation















