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AUMI

Food & Drinks

Eat and Live Easy

2019

Aumi — natural nut pastes, containing 100% grated nuts and nothing else.

While working on the project, the most important point was to convey the naturalness of the product, because this is the basis of the basics.

We filled the brand with nutty meanings, developed an imperfect logo with nuts inside, created scalable packaging and gorged on insanely delicious pastas during the project.

aumi.ua

Strategy
branding
slogan
packaging
brandbook
brand activation

Team
Oleh Dzohan — Creative Director
Pavel Sidash — Brand Designer, Illustrator
Anastasiia Berestovska — Project Manager

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