Aumi — natural nut pastes, containing 100% grated nuts and nothing else.
While working on the project, the most important point was to convey the naturalness of the product, because this is the basis of the basics.
We filled the brand with nutty meanings, developed an imperfect logo with nuts inside, created scalable packaging and gorged on insanely delicious pastas during the project.
Creative Director — Oleg Dzogan
Designer, Illustrator — Pavel Sidash
Motion Designer — Ilya Kosyuk